Head of Revenue

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the company-wide revenue growth strategy encompassing marketing, sales, direct/self-serve revenue, upsells, cross-sells, downsells, saves, referrals, and reactivation efforts.

• Manage the economics of demand generation, including the volume of qualified leads, cost per qualified request, Customer Acquisition Cost (CAC), ROI/ROAS, and efficiency of growth at the channel level.

• Oversee sales performance metrics, such as completed consultations, revenue generated per completed call, conversion rates, Average Order Value (AOV), show efficiency, response speed, and forecasting accuracy.

• Lead initiatives related to pricing, packaging, offers, promotions, and lifecycle monetization strategies.

• Direct revenue operations involving attribution, dashboards, lead tracking, funnel measurement, forecasting, quality assurance, and experiment evaluation.

• Implement a systematic testing program across acquisition channels, landing pages, sales processes, follow-ups, email/SMS/direct mail campaigns, offers, and revenue expansion.

• Prioritize cross-functional investments based on anticipated incremental value.

• Develop revenue leadership frameworks that support consistent and scalable execution.

• Analyze the revenue funnel to pinpoint the most significant constraints impacting performance.

• Prepare quarterly revenue plans that include assumptions, targets, responsible parties, timelines, and expected outcomes.

• Guide the Sales Director and collaborate with marketing, operations, support, finance, and DevOps teams.

• Establish and track key performance indicators (KPIs) for acquisition, sales, and expansion revenue.

• Design and assess experiments with well-defined hypotheses, controls, success metrics, guardrails, and decision-making rules.

• Enhance the economics of paid and organic acquisition while sustaining quality demand.

• Boost revenue per lead and customer through improved conversion rates, AOV, offers, upsells, cross-sells, and reactivation strategies.

• Develop precise forecasting, attribution models, and executive reporting mechanisms.

• Leverage AI and automation to enhance speed, conversion rates, decision-making quality, and operational efficiency.

• Cultivate leadership skills, delegate execution responsibilities, and hold teams accountable for their results and quality of work.

• Collaborate closely with the CEO to steer the revenue organization towards BeMo's long-term growth objectives.

⛳️ Requirements

• A minimum of 7 years of progressively advanced experience in revenue, growth, commercial, sales, or marketing leadership roles.

• Proven track record of contributing to significant revenue growth, with clear baseline, endpoint, timeframes, and measurable impact.

• Experience overseeing multiple facets of the revenue system, ideally encompassing demand generation alongside sales, lifecycle/expansion, or revenue operations.

• Highly analytical with the capability to translate changes in the funnel into measurable revenue, cash flow, Customer Acquisition Cost (CAC), and contribution economics.

• Experience managing leaders and teams rather than relying solely on personal achievements.

• Ability to differentiate between correlation and causation, adjusting perspectives when data challenges initial hypotheses.

• Strong prioritization skills and the capability to articulate what tasks should be deferred.

• Excellent attention to detail, disciplined forecasting abilities, and steady operational cadence.

• Comfortable working in a remote, high-accountability setting and capable of cross-functional collaboration without unnecessary bureaucratic hurdles.

• Must successfully complete the hiring process, which includes application review, skills assessment, virtual or phone interview, video conference interview, and reference checks.

🏝️ Benefits

• Competitive base salary.

• Substantial performance-based bonuses linked to cash growth, demand generation, strategic execution, and advancement towards the company's long-term revenue growth objectives.

• Flexibility to work remotely.

• Fair employment practices and disability accommodations during the recruitment process.

• An inclusive and diverse workplace environment.