Head of Retention Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Formulate and implement extensive retention marketing strategies utilizing email, SMS, and push notification channels.

• Spearhead the design, execution, and enhancement of Klaviyo and Shopify marketing automation workflows, incorporating AI-driven personalization.

• Supervise segmentation strategies to develop dynamic, high-value customer segments and customize messaging for each stage of the lifecycle.

• Lead a high-performance retention marketing team, focusing on recruitment, training, and mentorship in brand voice and campaign best practices.

• Evaluate performance metrics such as AOV, CLV, churn, and engagement to optimize campaigns and showcase ROI to executive stakeholders.

• Propel the development and advancement of loyalty and referral programs that encourage repeat purchases and foster customer advocacy.

• Collaborate with product, design, and data science teams to ensure retention initiatives align with product launches and site improvements.

• Maintain data hygiene, adhere to GDPR standards, and implement best practices for consent management across all retention interactions.

• Perform regular competitive analysis and keep abreast of trends in email, SMS, and multichannel retention tactics.

• Manage the reporting stack and dashboards to deliver actionable insights to the broader marketing team.

• Direct retention strategies and execution across email, SMS, and web channels.

• Enhance brand voice training, segmentation, and lifecycle marketing initiatives.

• Collaborate with senior leadership to convert data insights into scalable campaigns.

⛳️ Requirements

• Over 5 years of progressive experience in retention marketing within a fast-paced e-commerce or SaaS environment.

• In-depth knowledge of Klaviyo, Shopify, and other marketing automation platforms with a proven track record of increasing CLV and minimizing churn.

• Strong foundation in AI workflows, predictive analytics, and data-driven personalization at scale.

• Proven ability to lead, scale, and mentor cross-functional teams with a collaborative, growth-focused approach.

• Exceptional analytical skills, with a history of translating metrics into concrete business results.

• Demonstrated experience in designing and launching successful loyalty and referral programs.

• Comprehensive understanding of email and SMS compliance, GDPR, and best practices in data security.

• Strong communication abilities, capable of conveying complex strategies to both executive leadership and technical teams.

• Self-driven, proactive, and thrives in a dynamic remote work environment across various time zones.

• Enthusiasm for continuous learning and staying informed about emerging trends in retention marketing and technology.

🏝️ Benefits

• Competitive salary with performance-based incentives.

• Flexible work hours with a fully remote work environment.

• Professional development opportunities and access to industry-leading resources.

• Comprehensive health and wellness benefits.

• A collaborative team culture that values innovation and creativity.