Head of Retention Marketing

This is a fully remote position, open to applicants in Spain.

📋 Description

• Acquire knowledge about players, the CRM configuration, and proven successful strategies.

• Outline the player journey from initial registration to VIP status.

• Develop the inaugural CRM calendar and promotional strategy.

• Execute lifecycle programs across various channels including email, push notifications, SMS, and messaging applications.

• Regulate messaging frequency to prevent overwhelming players.

• Design and implement tournaments, quests, and challenges.

• Create and manage the new-player signup incentive and referral program.

• Re-engage players who are becoming inactive and provide support to VIP players.

• Evaluate programs and offers to ensure a seamless user experience.

• Analyze retention, engagement, and lifetime value metrics.

• Contribute to shaping and staffing the retention function as the company expands.

• Progress towards leading a team and overseeing a department.

• Collaborate closely with the CEO and coordinate with the Heads of User Acquisition and Casino.

⛳️ Requirements

• A minimum of 5 years of experience in player retention, CRM, or lifecycle marketing.

• Background in sweepstakes or social casino environments.

• Proficiency in executing multi-channel campaigns using a CRM or marketing automation platform.

• Experience in designing tournaments, quests, challenges, or other live promotional events.

• Familiarity with segmentation, cohorts, and A/B testing methodologies.

• Leadership experience through mentoring, project management, vendor oversight, or managing a small team.

• Capability to work independently and communicate effectively with senior leadership.

• Must be able to function as an independent contractor from any location within the EU.

• Current or future work authorization in the location of the role is required.

• Experience with VIP or high-value player programs, referral programs, and knowledge of responsible gaming practices is not mandatory but considered advantageous.

🏝️ Benefits

• Flexible remote work from any location within the EU.

• Opportunity to establish a retention function from the ground up.

• Genuine ownership of the player experience.

• Potential for role advancement into team and department leadership.

• Engaging and fast-paced collaborative culture.

• AI-assisted recruitment process complemented by human hiring decisions.