Customer Marketing Manager

This is a fully remote position, open to applicants in Texas, +1 more location.

📋 Description

• Collaborate with Customer Success and Product teams to comprehend customer objectives, challenges, and adoption rates, transforming feedback into actionable insights for messaging, positioning, and go-to-market strategies.

• Recognize customer champions and establish a systematic approach for recruiting and managing advocates for testimonials, case studies, references, and speaking engagements.

• Develop and expand a program aimed at generating significant reviews on G2 and other pertinent platforms.

• Work alongside Sales and Customer Success to pinpoint cross-sell and upsell opportunities within current accounts.

• Create targeted campaigns based on customer insights and buying signals to facilitate expansion efforts.

• Provide Sales and Customer Success teams with effective messaging, references, and customer proof points.

• Manage the customer story pipeline: identify and interview customers, coordinate approvals, and publish narratives that showcase measurable business impacts and unique use cases.

• Repurpose customer narratives across various campaigns, the company website, sales enablement materials, competitive positioning efforts, and events.

• Set KPIs and reporting frameworks for customer marketing, including advocacy participation, content engagement, campaign performance, and influenced expansion pipeline.

• Utilize engagement and performance data to enhance programs and demonstrate their business impact.

• Report directly to the Head of Marketing and collaborate with Content Marketing, Customer Success, Product, and Sales teams.

⛳️ Requirements

• A minimum of 3 years of B2B SaaS marketing experience, with a focus on customer, lifecycle, or advocacy marketing.

• Exceptional interviewing and writing abilities.

• Capability to recruit and maintain engagement among customer advocates for references, reviews, case studies, and speaking opportunities.

• Proficiency in planning and executing campaigns for existing customers that promote adoption, cross-sell, and upsell, in collaboration with Sales and Customer Success.

• Ability to connect marketing efforts to pipeline and revenue, and to measure and report on their impact.

• Strong project management skills, with the ability to manage multiple programs simultaneously and convert them into repeatable processes.

• Proficiency in utilizing AI to automate repetitive tasks, analyze customer and campaign data, and optimize go-to-market workflows.

• Experience in establishing a customer marketing function from the ground up.

• Background in measuring and attributing marketing’s influence on expansion pipelines and revenue.

• Familiarity with help desk, CX, ITSM, or customer support software.

• Hands-on expertise in HubSpot, including segmentation, lifecycle workflows, and attribution.

• Experience managing a G2 review program or a customer advisory board.

🏝️ Benefits

• Health

• Retirement

• PTO

• Equipment