Senior Associate Marketing Manager – Equine

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Create and execute a thorough product marketing cycle.

• Assess market potential.

• Develop pricing and market strategies.

• Forecast potential sales.

• Outline promotional initiatives.

• Utilize category trends, consumer and customer insights, and competitive intelligence to enhance portfolio strategy.

• Evaluate product sales performance results to reveal essential business insights.

• Oversee multiple new product pipeline projects involving cross-functional stakeholders.

• Achieve project objectives, timelines, and resource requirements.

• Collaborate with the Marketing Manager on annual strategic planning.

• Recognize and implement business priorities.

• Gather and assess research on market product requirements.

• Identify improvements to existing features and functionalities.

• Coordinate program planning with customers to establish manufacturing schedules, objectives, design criteria, costs, and related considerations.

• Independently manage complex issues with minimal oversight.

• Elevate only the most intricate issues to the appropriate personnel.

• Carry out additional responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in a relevant field or equivalent experience.

• At least four years of relevant work experience.

• Strong preference for experience in the equine industry.

• Background in CPG/Retail and/or animal feed/pet food sectors.

• Experience in product innovation, successfully launching new products to market.

• Proficiency in portfolio and business analysis, identifying key insights to influence decisions.

🏝️ Benefits

• Comprehensive benefits package including medical and/or other benefits based on the position offered and hours worked.

• Medical and/or other benefits may be subject to specific collective bargaining agreements for Union positions.