Senior Manager, Solution & Account-Based Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with solution and practice leaders to craft unique positioning, messaging, and value propositions for Argano's services and technological capabilities.

• Gain an in-depth understanding of enterprise buyer requirements, industry obstacles, competitive landscapes, and market possibilities.

• Develop messaging frameworks for solutions, buyer personas, value propositions, and engaging narratives that link Argano's capabilities to quantifiable business results.

• Assist in formulating go-to-market strategies for new and evolving solutions, offerings, and strategic initiatives.

• Work alongside the Content and Digital Marketing teams to create solution briefs, sales presentations, customer stories, thought leadership pieces, and campaign messaging.

• Design and implement targeted account-based marketing programs that align with strategic growth priorities and solution offerings.

• Collaborate with Sales to pinpoint priority accounts, buying committees, business challenges, and engagement opportunities.

• Develop marketing strategies specific to accounts that connect relevant solutions to the business priorities of those accounts.

• Coordinate integrated campaigns across digital advertising, email, executive engagement, content, events, and sales outreach.

• Utilize account intelligence, intent signals, and engagement metrics to customize programs and prioritize marketing investments.

• Provide Sales with persona-specific messaging, competitive insights, objection-handling strategies, and solution narratives.

• Partner with Sales and Alliances to launch joint go-to-market initiatives and strategic account programs.

• Collaborate with subject matter experts to transform technical knowledge into compelling market-facing content.

• Ensure uniform messaging across campaigns, sales engagements, and customer experiences.

• Define and monitor performance metrics, including account engagement, pipeline generation, opportunity acceleration, and revenue impact.

• Collect feedback from Sales, clients, and market interactions to refine positioning and go-to-market strategies.

• Analyze campaign performance, intent data, and market insights to uncover optimization opportunities.

• Share results, insights, and recommendations with Marketing and Sales leadership.

⛳️ Requirements

• Over 10 years of B2B marketing experience, encompassing product marketing, solution marketing, account-based marketing, or integrated go-to-market roles.

• Experience in marketing enterprise technology, digital transformation, SaaS, cloud, ERP, CRM, data, AI, or professional services.

• Proven capability to create unique positioning, messaging, and value propositions for complex solutions.

• Experience in translating technical capabilities into impactful business outcomes and executive-level narratives.

• Demonstrated success in developing integrated marketing programs that drive engagement and influence enterprise pipelines.

• Strong grasp of enterprise buyer personas, buying committees, long sales cycles, and account-based marketing principles.

• Experience collaborating with Sales, product or solution leaders, Alliances, and Marketing teams.

• Exceptional writing, storytelling, communication, and presentation abilities.

• Strong analytical skills and familiarity with CRM, marketing automation, and ABM technologies.

• Capability to balance strategic thought with practical execution in a fast-paced, remote setting.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.