Marketing Specialist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee and execute B2B marketing initiatives for Industrial market segments in accordance with the established strategy.

• Perform market analyses utilizing available marketing tools for both current and prospective products, systems, and/or services targeting key markets.

• Regularly evaluate sales metrics to assess segment performance and the effectiveness of marketing efforts.

• Gather data and deliver market and competitor intelligence analyses regarding global markets and trends.

• Monitor and report global market research and analysis findings to management.

• Notify management of identified gaps or new growth opportunities.

• Keep track of market trends and suggest enhancements to the marketing strategy and planning process.

• Supply market insights to facilitate long- to mid-term decision-making related to the marketing strategy.

• Report directly to the Solutions Marketing Manager.

⛳️ Requirements

• Over 5 years of experience in Marketing.

• Expertise in Value Proposition Creation, Content Marketing, Strategic Marketing, and Voice of the Customer.

• Experience within the Data Center, Oil and Gas, Manufacturing, or Heavy Industrial sectors.

• Strong preference for experience in B2B Marketing for industrial segments.

• Dedication to Market Research and Customer Outcomes.

• Bachelor’s degree in Engineering, Marketing, Business Management, or related fields.

• Proficient in communicating in English to large customer audiences.

🏝️ Benefits

• Options between two medical plans: a PPO plan known as the Copay Plan or a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.

• Options between two dental plans: Core and Core Plus.

• Vision benefits included.

• Company-paid life insurance equivalent to 2X base pay.

• Company-paid AD&D insurance at 1X base pay.

• Voluntary life and AD&D insurance available, fully employee-funded up to specified maximums.

• Short Term Disability coverage for up to 26 weeks, paid for by the company.

• Long Term Disability providing 60% of pay, also company-paid, with the option to “buy-up” to 66 2/3% of pay.

• Supplemental benefits available, fully employee-funded (including Accident insurance, hospital indemnity, critical illness, and pet insurance).

• Paid Parental Leave offered.

• Access to an Employee Assistance Program.

• Health Advocate support resources available for mental/behavioral health, general health navigation, virtual health, and infertility/adoption assistance.

• Employee discount program provided.

• 401k Savings Plan with Company Contributions.

• Employee Stock Acquisition Plan (ESAP) available.

• 11 paid holidays observed.

• Vacation policy under a permissive time away approach for salaried exempt positions.

• Remote work model in place.