Head of Product Marketing – Growth

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take full responsibility for product marketing at near.com, encompassing positioning, messaging, go-to-market strategies, launches, and user adoption.

• Identify and enhance target audiences, primary use cases, value propositions, and competitive positioning by leveraging insights from users, products, and the market.

• Convert research, feedback, and behavioral insights into practical recommendations for Product and UX improvements.

• Collaborate with Product and Growth teams to enhance acquisition, onboarding, activation, engagement, and customer retention.

• Spearhead go-to-market strategies for new features and releases, including launch planning, messaging, distribution, and success metrics.

• Manage product-facing communications and enablement efforts, which include website messaging, onboarding materials, launch documents, FAQs, presentations, and product education.

• Assist NEAR Intents product marketing and partner launches with centralized exchanges (CEXs), wallets, fintech platforms, and other distribution partners.

• Develop repeatable product marketing processes and playbooks to facilitate scalable launches, experimentation, and adoption initiatives.

⛳️ Requirements

• 4 to 7 years of experience in product marketing or a closely related product role.

• Ideally, substantial experience at a centralized exchange, fintech company, crypto wallet, or within another trading, payments, or digital asset product sector.

• A proven history of managing go-to-market strategies for product features or integrations from inception to adoption and performance assessment.

• Strong knowledge of exchange, wallet, or fintech users and product teams.

• Exceptional written and verbal communication abilities.

• Capability to translate technical or ambiguous ideas into clear and engaging narratives for partner teams and end users.

• Comfort in navigating ambiguity within a dynamic, resource-constrained environment.

• Experience collaborating effectively within remote, globally distributed teams.

• A solid understanding of crypto fundamentals, including wallets, custody, swaps, and cross-chain transfers.

• Ability to work closely with technical and engineering teams.

🏝️ Benefits

• High ownership.

• Rapid execution with high standards.

• A globally distributed team.

• A startup-mode environment that values initiative and adaptability.