Head of Product Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Lead and develop the product marketing function at Donorbox.

• Position product marketing as a crucial element for growth, conversion, and retention.

• Take ownership of positioning and messaging for various nonprofit audiences.

• Define the Product-Led Growth strategy for Donorbox.

• Collaborate with Product, Sales, Customer Success, and Marketing teams to launch products effectively.

• Oversee, mentor, and manage one direct report (Product Marketing Manager).

• Establish clear team objectives, priorities, and performance metrics.

• Create and institutionalize scalable PMM frameworks, playbooks, and standardized launch tiers.

• Coordinate launch schedules, maintain narrative consistency, and achieve revenue targets across departments.

• Identify sales enablement needs that expedite deal cycles and enhance retention.

• Set outcome-focused KPIs for Product Marketing initiatives.

• Monitor and report on the effectiveness of campaigns and features to executive leadership.

• Utilize product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments.

• Manage Donorbox's central Messaging House, including value propositions and competitive differentiation across B2B2C ICPs.

• Develop GTM assets such as battlecards, objection-handling guides, pitch decks, and competitive analyses.

• Act as the main voice of the market for Product Management, influencing roadmap priorities.

• Use competitive intelligence, win/loss analysis, and customer insights to inform the product roadmap.

• Integrate behavioral data and macro-level intelligence into buyer personas, messaging strategies, and positioning frameworks.

• Oversee competitive intelligence and monitoring.

⛳️ Requirements

• 7+ years of advancing experience in Product Marketing leadership within SaaS, B2B, or B2B2C sectors.

• Demonstrated experience in managing PMM team members and creating scalable, standardized processes from the ground up.

• Practical experience in developing Product-Led Growth strategies for self-serve conversions, product adoption loops, and freemium/tiered growth tactics.

• Exceptional analytical skills to leverage quantitative metrics, product usage data, and KPI tracking to assess campaign performance and present business cases to leadership.

• Proven history of establishing clear performance metrics and consistently evaluating the effectiveness of product marketing results.

• Strong background in collaborating closely with Product, Sales, and CS to drive aligned commercial outcomes.

• Excellent narrative and messaging abilities across varied ICPs.

• Fully remote position available for candidates based in Canada or the United States, preferably in CT/ET time zones.

• Experience in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS sectors.

• Familiarity with working across multi-segment/B2B2C customer bases.

• Experience in balancing product-led growth (PLG) with sales-assisted GTM for larger accounts.

• Experience working across multiple regions.

🏝️ Benefits

• Enjoy the flexibility of fully remote work from home.

• Benefit from a generous time-off policy of 21 days (including your birthday 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5 sick days (varies by state).

• Access to an employer-sponsored health insurance plan via TriNet, covering medical (United Healthcare), dental, vision, and life insurance.

• Participate in a 401(k) retirement plan through TriNet's partner, Empower, with an employer match of up to 4%.

• Receive a reimbursement package for home office expenses and professional development, up to $1.5k.

• Become eligible for the employee equity plan (stock options).

• Join a wellness program featuring fitness and mindfulness classes.

• Be part of a mission-driven team dedicated to serving nonprofits!