Head Of Product Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Take full responsibility for competitive intelligence within the Provider Data Management domain.

• Create and uphold a continuous system for monitoring market trends.

• Produce weekly, monthly, and quarterly market reports that include insights and suggested actions.

• Develop an AI-driven framework to streamline reporting processes.

• Conduct interviews with customers, engage in prospect calls, and facilitate win/loss debriefs.

• Formulate and manage the pricing strategy across various products and segments.

• Model pricing scenarios for new offerings, expansions, and enterprise agreements.

• Design and implement pricing experiments.

• Enhance product packaging, bundling, feature prioritization, and identify cross-sell and upsell opportunities.

• Oversee product positioning and the development of messaging frameworks.

• Create sales and marketing materials such as battlecards, one-pagers, solution briefs, case studies, pitch decks, ROI calculators, and objection-handling guides.

• Direct go-to-market initiatives for products, features, and changes in packaging.

• Compile and manage buyer persona libraries.

• Generate thought leadership content and articulate market narratives.

• Collaborate with Marketing on campaign messaging and targeted demand generation.

• Act as the primary market representative in product planning and roadmap discussions.

• Co-manage product discovery through interviews, surveys, and advisory boards.

• Convert product capabilities into value propositions, adoption resources, and sales training materials.

• Maintain feedback loops among Sales, Customer Success, and Product teams.

• Define and monitor product marketing KPIs.

⛳️ Requirements

• 5–8+ years of experience in competitive intelligence, market research, pricing strategy, or product strategy within a SaaS or technology-focused industry.

• Proven history of developing and implementing pricing models that enhance win rates, ACV, or NRR in a B2B environment.

• Strong analytical abilities; capable of independently constructing financial models, assessing usage data, and synthesizing both qualitative and quantitative insights into actionable recommendations.

• Background in healthcare SaaS, health plan operations, or provider data management.

• Established ability to influence Product, Sales, Finance, and Marketing teams without direct authority.

• Outstanding communication and presentation skills suitable for senior leadership and board-level engagements.

• Experience in establishing or scaling a competitive intelligence function from the ground up, including research methodologies, tools, and reporting schedules.

• Practical experience with AI tools to expedite research workflows, including automated monitoring, LLM-powered analysis, or data aggregation pipelines.

• Understanding of usage-based or value-based pricing models, willingness-to-pay research techniques, or conjoint analysis.

🏝️ Benefits

• Full coverage of health, dental, and vision insurance premiums for employees.

• Unlimited paid time off for the US-based team.

• Minimum of two weeks off each year for relaxation for the US-based team.

• Health insurance for employees based in India.

• Statutory leave benefits applicable in India.

• Additional wellness (menstrual) leave for women in India.