Head of Product Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership and enhance segment positioning and messaging tailored for HR, L&D, enterprise, and SMB audiences.

• Establish narrative architecture for new products and packaging, which includes the credit-based commercial model, Berlitz App, and Compass.

• Spearhead go-to-market strategies and execution for significant product and feature launches.

• Oversee cross-functional collaboration among marketing, sales, and product teams.

• Build, manage, and nurture the product marketing team.

• Set benchmarks for output quality and prioritization.

• Manage the global and regional sales enablement library, encompassing battlecards, presentations, and case studies.

• Direct market and competitive research efforts.

• Transform research insights into product implications, unique selling propositions (USPs), and pricing strategies.

• Conduct win/loss analysis and provide structured insights for positioning and product planning.

• Collaborate with Brand & Activation, Account-Based Marketing (ABM), Paid Performance, and Product leadership.

• Represent product marketing in CPTO-level strategic planning forums.

• Report directly to the CPTO.

⛳️ Requirements

• A minimum of 10 years in product marketing.

• At least 3 years of experience in leading or managing a team.

• Proven experience in building and scaling a product marketing function.

• Background in creating sales enablement frameworks.

• Experience in leading cross-functional launches at a company-wide scale.

• Exceptional executive-level writing and messaging abilities.

• Capability to translate technical and commercial complexities into buyer value.

• Experience operating at a leadership level across segments and regions within a global, matrixed organization.

• Direct partnership experience with C-suite stakeholders.

• Strong analytical skills using competitive, win/loss, and customer data to guide strategic decisions.

• Experience in HR tech, L&D, language learning, or education is a plus.

• Familiarity with major commercial or platform transformations is advantageous.

• In-depth knowledge of ABM and demand generation strategies is beneficial.

• Experience with a global-local model across multiple regions is advantageous.

🏝️ Benefits

• Opportunity for remote work.

• Occasional travel for business engagements or events.

• An inclusive and diverse global workplace.

• Equal opportunity to belong, contribute, and grow.