Head of Product Led Growth

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of the growth process from customer acquisition to activation, lifecycle, and conversion.

• Develop a comprehensive understanding of the customer journey, highlighting conversion metrics, friction points, and value realization.

• Conduct experiments across acquisition, onboarding, product experience, lifecycle, and conversion stages.

• Collaborate with Product teams to convert user insights into a quicker pathway to value.

• Establish measurement and operational rhythms that enable the team to learn and make decisions more swiftly.

• Enhance conversion, retention, and expansion efforts in partnership with Sales, RevOps, and Customer Success.

• Shape product positioning and messaging informed by customer insights in collaboration with the Marketing team.

• Lead agencies and specialists while maintaining strategic oversight.

• Oversee external firms, contractors, and internal specialists.

⛳️ Requirements

• Proven experience in product growth, PLG, lifecycle marketing, or a comparable role.

• Practical experience in designing and executing experiments, even with imperfect data and limited sample sizes.

• Strong collaboration with Product teams, leveraging customer and product data to inform decision-making.

• Ability to operate independently with minimal infrastructure.

• Proficient quantitative skills in analyzing funnels, cohorts, conversion metrics, and experimental results.

• Familiarity with product analytics, CRM/marketing automation, web analytics, and experimentation tools.

• Preference for candidates with experience in product-led, self-service, digital commerce, or online purchasing environments.

• Capability to swiftly grasp technical customer needs and workflows.

• Flexibility to maintain a standard full-time schedule while collaborating closely with Product, Marketing, and other Re:Build teams.

• Willingness to travel occasionally by air and car.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Retirement benefits.

• Paid time off.

• Potential for annual incentive compensation.

• Potential for long-term incentives.

• Comprehensive benefits package.

• Employee shared ownership and financial rewards linked to the company's success.

• Reasonable accommodations for qualified individuals with disabilities.