Head of Performance Marketing – Meta Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and autonomously expand performance marketing initiatives on Meta.

• Experiment with target audiences, campaigns, and creative content, scaling successful strategies.

• Discontinue initiatives that do not yield results.

• Design performance-driven funnels, advertorials, and landing pages.

• Execute comprehensive funnel optimization, conversion rate optimization (CRO), and A/B testing.

• Create offers tailored for both new target audiences and existing customers.

• Supervise ad scripting, creative production, and copywriting efforts.

• Evaluate products and campaigns based on key performance indicators (KPIs) and continuously enhance them.

• Manage agencies and ensure alignment with performance objectives.

• Build a marketing team of 3–5 members within the next 12 months.

• Establish goals, hold team members accountable, and foster their growth.

• Collaborate with the current team until the new team is fully established.

• Assume responsibility for the overall marketing strategy, channels, and budget.

⛳️ Requirements

• Several years of demonstrated experience in performance marketing, preferably within e-commerce/D2C.

• Proven results and metrics stemming from direct involvement.

• Strong proficiency in media buying on Meta, including funnels, advertorials, offer creation, and key performance indicators.

• Experience in independently managing significant advertising budgets.

• Leadership experience or a clear ability to build and lead a team effectively.

• A strong sense of ownership, urgency, and decisiveness.

• Willingness to remain actively engaged and contribute operationally.

• Preferred qualifications include knowledge of Shopify, JTL merchandise management software, Adobe Premiere, Adobe Illustrator, Adobe Photoshop, and experience in the nail-design sector.

🏝️ Benefits

• Permanent employment contract.

• 40 hours of work per week.

• 30 days of annual leave for permanent employees.

• Unlimited compensation based on performance.

• Base salary along with profit sharing for employees.

• Fee structure plus profit sharing for freelancers.

• Full autonomy and decision-making power regarding strategy, channels, and budget.

• Opportunity to create your own 3–5 member team.

• Fast-paced work environment with quick decision-making processes and direct access to company leadership.

• Increased responsibility for high achievers.

• Flexibility in work location, whether remote or in-office.

• Flexible working hours, provided results are achieved.

• A youthful team with a flat organizational structure.

• A significant mission focused on establishing a strong brand in the online nail-design market.