Head of Performance Marketing – High-Ticket Coaching

This is a fully remote position, open to applicants in Sweden, +5 more countries.

📋 Description

• Assume complete responsibility for paid client acquisition and orchestrate a marketing turnaround for an eight-figure men's coaching enterprise.

• Lead the paid media strategy, including account structure, testing methodologies, and execution by external media-buying partners.

• Oversee scaling, budget distribution, lead quality, CPM reduction, and expansion strategies across platforms such as Meta, Google/YouTube, and Bing.

• Manage growth economics, including monthly forecasts for revenue, calls, qualified-call costs, expenditure, and creative volume.

• Direct creative and messaging efforts utilizing language from sales calls and customers to create hooks, angles, ads, VSL copy, and direct-response content.

• Supervise avatar architecture, ad hypotheses, VSL enhancements, creative volume and diversity targets, and overall quality control.

• Handle compliance guidelines, final review processes, multi-account testing, platform policy monitoring, and restriction playbooks.

• Oversee conversion event architecture, platform event quality, pixel-conditioning strategies, attribution, tracking, and a canonical weekly funnel scoreboard.

• Lead funnel and CRO testing from opt-in through to sale, including VSLs, applications, booking confirmations, and variations in funnel architecture.

• Manage email performance, sequences, broadcasts, and the feedback loop between email and paid media efforts.

• Guide the current marketing team, elevate standards, conduct performance evaluations, make hiring choices, define procedures, and enhance creative production throughput and quality.

• Analyze competitor advertisements and VSLs to devise specific strategies for more effective competition.

• Utilize AI-first approaches with Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems development.

• Report directly to the CEO and collaborate closely with the founder.

⛳️ Requirements

• Experience running or leading marketing for offers generating $1M+/month within the last 18 months – verifiable.

• Extensive experience with high-ticket call funnels focused on optimizing booked calls and sales rather than just leads.

• Proficient in Meta media buying with advanced fluency from the Andromeda era – creative-as-targeting, concept-level testing, pixel conditioning.

• Understanding of teachings from experts like Jeremy Haynes, with the ability to relay this knowledge back to the team.

• Proven track record in creative and hook direction, with tangible results (ads directed and the associated metrics).

• Managed a marketing team of 5 or more (including copywriters, editors, media buyers, and social media managers) to a high standard of performance.

• Developed or revamped marketing processes and improved the output quality of a creative team (editors, designers, copywriters), rather than just managing headcounts.

• Experience in compliance-sensitive industries: worked in environments where an account could be jeopardized overnight.

• Strong expertise in Google Ads (preferred strong working competence).

• Background in relationship, men's transformation, or related emotional transformation niches, with specific concepts to test for a marriage offer (preferred).

• Familiarity with Hyros, GoHighLevel, ClickFunnels; proficient in split-testing tools that track from opt-in to sale, such as Convert.com (preferred).

• Entrepreneurial or intrapreneurial experience (preferred).

🏝️ Benefits

• Fully remote position.

• Full-time designation outlined in benefits.

• Core working hours aligned with the European or Dubai time zone.

• Annual performance bonus of up to 10% of your fee, contingent on targets fully within your control.

• Opportunity for advancement to CMO.

• Profit-sharing linked to business growth.