Head of Performance Marketing

This is a fully remote position, open to applicants in South Africa, +1 more country.

📋 Description

• Design and implement comprehensive paid acquisition strategies utilizing Google Ads and Meta Ads, overseeing and allocating monthly budgets exceeding £2.8M across UK, European, and US direct-to-consumer (DTC) storefronts.

• Develop localized, data-driven growth roadmaps for more than 12 international markets, setting targets for new customer acquisition, customer lifetime value (LTV), blended marketing efficiency ratio (MER), and contribution margins.

• Spearhead the strategic transition of externally managed Google and Meta accounts to in-house operational teams, establishing structured operating models, rigorous testing protocols, and continuous knowledge transfer.

• Directly lead, mentor, and enhance the skills of Google and Meta Ads managers and execution teams based in Hyderabad, India; perform technical audits, identify skill deficiencies, and implement KPI frameworks.

• Maintain active oversight of account structures, bidding strategies, feed optimization, tracking architectures, and attribution models.

• Collaborate with Creative, CRM, CRO, and Web Development teams on multivariate creative testing, landing page optimization, and cross-channel funnel experiments.

• Manage performance marketing profit and loss statements, reallocating budget toward high-return opportunities and providing commercial forecasts to executive leadership.

⛳️ Requirements

• Over 8 years of progressive performance marketing experience with a significant track record in senior leadership roles managing monthly paid acquisition budgets ranging from £1M to £3M in fast-growing DTC e-commerce settings.

• Established history of marketing directly to UK and European consumer markets, showcasing a deep understanding of localized consumer psychology, purchasing behaviors, regulatory frameworks, and market-specific nuances.

• Extensive, demonstrable technical expertise in Google Ads (Search, Performance Max, Shopping, YouTube) and Meta Ads systems, including advanced audience segmentation, signal optimization, and modern conversion APIs/tracking frameworks.

• Proven ability to scale profitable e-commerce revenue while enhancing unit economics (CAC, ROAS, MER, LTV, and net contribution profit margins).

• Experience in leading, managing, and inspiring distributed or offshore technical execution teams.

• Willingness to travel frequently to Hyderabad, India, for onboarding, team skill enhancement, and operational alignment.

• Direct, successful experience transitioning complex multi-brand, multi-region paid media operations from third-party agency management to a self-sustaining in-house model.

• Previous leadership experience in scaling recognized high-growth consumer brands within health, wellness, dietary supplements, beauty, skincare, or pet wellness sectors.

• Proven capability to collaborate cross-functionally with large-scale Amazon marketplace operations, Retention/CRM teams, and specialized data engineering units.

• An entrepreneurial, proactive mentality with the confidence to challenge established frameworks, identify operational bottlenecks, and implement impactful commercial shifts autonomously.

• A relentless focus on net contribution profitability and bottom-line P&L impact, prioritizing these over vanity metrics such as ROAS or uncalibrated spending increases.

• The unique ability to balance a high-level commercial vision with the technical acumen necessary to audit ad accounts, analyze bidding strategies, and scrutinize campaign data at a granular level.

• A dedicated, team-oriented management style that inspires distributed talent, bridges cultural differences across the UK, Europe, South Africa, and India, and establishes a benchmark for operational excellence.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunity for career growth and professional development.

• Flexible working arrangements and a supportive work environment.

• Health and wellness programs to promote employee well-being.