Head of Performance Marketing

This is a fully remote position, open to applicants in Australia.

📋 Description

• Oversee ntegrity’s Digital Performance craft services

• Establish media performance frameworks to create a scalable growth engine for not-for-profit clients

• Perform media audits and evaluations

• Develop media strategy and planning frameworks that align acquisition and growth strategies with the complete conversion funnel

• Align organisational objectives with media performance strategy

• Enhance skills of internal teams

• Lead significant client engagements

• Create scalable systems for growth

• Define agency media standards and develop omnichannel strategies

• Implement best-practice campaign frameworks for auditing, setup, optimization, and reporting

• Customize frameworks according to budget and campaign type

• Direct media strategy for top-tier clients

• Authorize large-budget plans exceeding $500k

• Manage quality assurance and reporting for high-spend accounts

• Propel growth experiments and establish CRO/A-B testing standards

• Collaborate with Strategy and Creative leads to enhance messaging and formats across funnels

• Provide training for leadership, strategy, and performance teams

• Develop onboarding systems and uphold team platform accreditations

• Oversee media financial processes, including credit approvals, pre-bills, and reconciliations

• Define attribution models, media tools, benchmark tools, and technology stacks based on spending tiers

• Ensure compliance with data privacy regulations

• Review the work of senior team members and provide constructive feedback, guidance, and coaching

• Address campaigns that are underperforming

• Attend in-person meetings in Melbourne once or twice a quarter to connect with clients

⛳️ Requirements

• Located in Australia

• Over 10 years of experience in digital performance and media strategy for transaction/ecommerce brands

• Strong agency background managing cross-functional teams under commercial pressures

• Demonstrated ability to create media planning frameworks that align with acquisition funnels, conversion rate optimization, donor journeys, and long-term value

• Advanced technical and strategic expertise in Paid Search

• Advanced technical and strategic expertise in Paid Social, including Meta and TikTok

• Advanced technical and strategic expertise in Google Ads, including YouTube, PMax, and DemandGen

• Advanced technical and strategic expertise in Programmatic buying

• Advanced technical and strategic expertise in Publisher Partnerships

• Advanced technical and strategic expertise in GMP, including SA360 and CM360

• Advanced technical and strategic expertise in GA4 and GTM

• Intermediate knowledge of OOH, TV, Radio, and secondary social channels

• High level of analytical skills

• Experience in attribution modeling, tagging governance, dashboard creation, and translating campaign data into insights and strategies for growth

• Confident in workshop facilitation and mentoring

• Capability to present growth strategies to CMOs and executive stakeholders

• Familiarity with CRMs, Data Warehouse, CDPs, ad automation, privacy, cookie deprecation, and AI integration

• Ability to lead workshops for platinum clients and guide senior stakeholders through strategy and performance improvements

• Aptitude for navigating ambiguity and switching contexts

🏝️ Benefits

• Flexible remote working options

• Upfront sick leave

• Preventive health support

• Dedicated funding for learning and development

• In-person strategy weeks for reconnection and rejuvenation

• Tailored development opportunities

• Genuine investment in learning and development

• Immediate ownership to learn, experiment, and take the lead on projects

• Access to co-working spaces