Head of Performance Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement a thorough performance creative testing strategy that aligns with customer acquisition, product, and profitability objectives.

• Discover advertising opportunities by conducting audience research, analyzing customer psychology, monitoring market trends, and evaluating competitor performance insights.

• Create a pipeline of innovative concepts, creative iterations, refreshed winning strategies, and product launch campaigns.

• Oversee creative development through various stages including awareness, education, consideration, and conversion.

• Collaborate effectively with media buying and conversion optimization teams.

• Lead, mentor, and nurture the growth of internal creative strategists.

• Set performance expectations, quality standards, and accountability frameworks across teams and external agencies.

• Manage external creative agencies by providing guidance through briefings, performance evaluations, creative reviews, and optimization processes.

• Conduct regular creative performance reviews and make decisions based on metrics such as ROAS, CPA, conversion rates, engagement, and profitable media spending.

• Utilize Triple Whale and native advertising dashboards to assess the effectiveness of creative efforts.

• Suggest concepts for scaling, refining, retesting, discontinuing, or replacing as necessary.

• Keep a pipeline of new concepts to combat creative fatigue.

• Create a centralized knowledge repository of creative insights and learnings.

• Convert customer research, reviews, surveys, social discussions, and market intelligence into actionable creative opportunities.

• Personally create or significantly refine around 10 high-quality creative briefs each week.

• Provide constructive feedback on UGC, video advertisements, scripts, static ads, product demonstrations, storytelling approaches, hooks, and landing-page concepts.

• Coordinate with stakeholders to ensure that product claims and advertising messages comply with applicable standards.

• Establish workflows that link research, ideation, briefing, production, approvals, launch, and performance analysis.

• Collaborate with Creative Operations to enhance production visibility and efficiency.

• Maintain the creative pipeline using Notion or similar tools.

• Identify production bottlenecks and implement effective solutions.

• Introduce quality assurance processes, performance scorecards, and decision-making frameworks.

• Utilize automation and AI-driven tools for efficient reporting, research, and operational processes.

• Evaluate the current creative operation within the first 90 days and set performance baselines.

• Implement enhanced testing priorities, accountability structures, performance reviews, and execution processes.

• Showcase early improvements in creative testing, winning creative contributions, team ownership, and production consistency.

⛳️ Requirements

• Proven track record of leading performance creative strategies for an established, high-growth DTC/eCommerce brand or within a performance-oriented creative agency.

• Demonstrated success in developing, testing, and scaling winning paid advertising concepts, especially across Meta platforms.

• Extensive experience in managing, mentoring, or providing strategic guidance to creative strategists and external agency partners.

• Profound understanding of direct-response marketing, consumer psychology, persuasive storytelling, and conversion-centric creative.

• Strong commercial insight into customer acquisition economics, ROAS, attribution, paid media performance, and creative profitability.

• Ability to analyze advertising performance data, uncover meaningful insights, and translate findings into actionable creative decisions.

• Exceptional creative judgment regarding advertising concepts, copywriting, scripts, UGC, video content, static assets, and other performance formats.

• Experience managing multiple campaigns, product categories, stakeholders, or creative production partners concurrently.

• Excellent organizational and decision-making capabilities, with the ability to establish repeatable systems while maintaining creative agility.

• Superior written communication skills and the ability to collaborate effectively within a distributed, remote-first team environment.

• Willingness to remain actively involved in creative strategy and brief development while operating at a senior leadership level.

• Experience with established DTC brands in sectors such as health, wellness, consumer technology, connected devices, or premium consumer products.

• Familiarity with significant paid media budgets and complex, multi-product customer acquisition strategies.

• Proficiency in using Triple Whale, Motion, Foreplay, Notion, or equivalent performance analytics and creative management platforms.

• Experience creating performance-driven creative across Meta, YouTube, Google Demand Gen, and TikTok platforms.

• Proven history of implementing creative testing frameworks, team scorecards, agency performance evaluation systems, or structured creative intelligence libraries.

• Strong grasp of customer research methodologies, including post-purchase surveys, customer reviews, social listening, and competitor creative analysis.

• Experience leveraging AI and automation to enhance creative research, reporting, and operational workflows.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work opportunities.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.