Head of Paid Marketing

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Assume complete responsibility for client acquisition through paid channels and execute a marketing turnaround.

• Oversee the paid media strategy, account organization, testing methods, and management of external media buying partners.

• Manage scaling, budget distribution, lead quality, CPM reduction, and expansion strategies across Meta, Google/YouTube, and Bing.

• Take charge of growth economics forecasts, including revenue, calls, cost per qualified call, expenditure, and creative output.

• Lead creative direction and messaging, covering hooks, angles, advertisements, avatar architecture, VSL copy, creative volume, and final quality assurance.

• Extract insights from sales calls and successful customer language to refine and evolve advertisements based on closed deals.

• Oversee compliance reviews, account security, platform policy monitoring, multi-account testing, and restriction guidelines.

• Manage conversion event architecture, event routing, pixel conditioning, attribution, and maintain a canonical weekly funnel scoreboard.

• Direct funnel and CRO testing from advertisements and opt-ins through VSL, application, booking, confirmation pages, and sales.

• Supervise email performance, sequences, broadcasts, and the feedback loop between email marketing and paid strategies.

• Lead the current marketing team, elevate standards, make hiring and firing decisions, recruit top talent, and manage processes and production flow.

• Analyze competitor advertisements and VSLs to identify more effective competition strategies.

• Utilize AI-first methodologies with Claude and Claude Code daily for analysis, research, SOPs, and compliance pre-checks.

• Report directly to the CEO, collaborate closely with the founder, and take full ownership within the initial months.

• Aim to restore historical ROAS and revenue growth within six months, with a pathway to CMO and profit-sharing linked to business growth within 18 months.

⛳️ Requirements

• Experience running or leading marketing for offers generating $1M+/month within the past 18 months – verifiable.

• Extensive high-ticket call-funnel experience, focusing on optimizing for booked calls and sales rather than just leads.

• Proficient in Meta media buying with proven fluency in the Andromeda era – creative targeting, concept-level testing, pixel conditioning.

• Familiar with teachings from experts like Jeremy Haynes, and capable of effectively conveying this knowledge to the team.

• Demonstrated success in creative and hook development, with supporting evidence (ads directed and associated metrics).

• Managed a marketing team of 5+ members, including copywriters, editors, media buyers, and social media managers.

• Developed or revamped marketing processes to enhance the output quality of the creative team.

• Experience in compliance-sensitive industries where accounts can be jeopardized overnight.

• Strong working knowledge of Google Ads is preferred.

• Experience in relationship, men's transformation, or related emotional transformation niches is preferred.

• Preferred fluency in Hyros, GoHighLevel, and ClickFunnels.

• Familiarity with split-testing tools that track from opt-in to sale, such as Convert.com, is preferred.

• Entrepreneurial or intrapreneurial experience is preferred.

• A hypothesis-driven and data-informed approach is essential.

• Willingness to work outside of traditional 9–5 hours and do whatever it takes to achieve success.

• Ability to collaborate closely with the founder and keep stakeholders informed.

• Profound understanding of the challenges faced by married men in crisis.

• Must not engage with other clients simultaneously.

• Must be open to addressing performance issues directly and rebuilding teams and processes as necessary.

🏝️ Benefits

• Fully remote position.

• Core working hours in a European or Dubai time zone.

• Annual bonus of up to 10% of your fee, contingent on targets entirely within your control.

• Company-covered access to software and AI tools (Claude, ChatGPT, and similar).

• Opportunity for ownership and impact through the development of systems and processes.

• Significant performance-based compensation directly tied to performance outcomes.