Head of Marketing, SMB

This is a fully remote position, open to applicants in Arizona, +30 more locations.

📋 Description

• Establish the ideal customer profile, offers, and packaging for SMBs.

• Manage the SMB marketing budget, channel ROI, and cost per SAO.

• Collaborate with Finance to create the marketing plan.

• Lead, mentor, and develop demand generation, product marketing, and customer marketing managers.

• Generate new logo demand through content marketing, email campaigns, webinars, events, reviews, referrals, account-based strategies, sales support, and partnerships.

• Enhance cross-selling and upselling opportunities within the existing customer base.

• Promote product adoption via in-app messaging, lifecycle journeys, and targeted campaigns.

• Implement retention and win-back initiatives.

• Develop an installed-base strategy in conjunction with Customer Success.

• Collaborate with Product on in-app journeys, launches, and roadmap contributions.

• Create distinct positioning supported by operator evidence.

• Oversee pipeline coverage, SAO volume, and product adoption, sharing bookings accountability with Sales.

• Engage with SMB, sales, customer care leaders, and clients within the first 90 days.

• Construct pipeline reports and achieve quick wins within the quarter.

⛳️ Requirements

• 10+ years of experience in B2B marketing.

• A minimum of 4 years in leading demand generation or full-funnel marketing for SMBs or high-velocity businesses.

• A metrics-driven mindset with experience in managing pipeline numbers and developing funnel models.

• Practical experience in account-based marketing, email, events, webinars, content, and lifecycle marketing.

• Proven experience in recruiting and mentoring marketers, including those at junior levels.

• Ability to collaborate effectively with Sales and Customer Success teams.

• Strong commercial acumen related to small business buyers.

• Preferred experience in restaurant, hospitality, retail, or other vertical SaaS sectors.

• Background in marketing fintech, payroll, or embedded payments to small businesses is preferred.

• Experience in fostering an attach or multi-product strategy within an SMB customer base is preferred.

• Remote work is limited to residents of AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, and WA.

🏝️ Benefits

• Unlimited PTO.

• Medical, Dental, and Vision Insurance.

• 401k Match.

• Parental Leave.

• Laptop and necessary equipment.

• Fully remote work.