Product Marketing Director

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the strategy, planning, and implementation of comprehensive go-to-market initiatives across various products and target audiences.

• Collaborate with Product Management, Marketing, Business Development, Sales, Customer Success, and Partner teams to synchronize priorities and achieve quantifiable business results.

• Provide guidance to senior stakeholders by analyzing customer needs, partner insights, competitive landscape, and market trends.

• Create distinct product and market narratives that link customer challenges, competitive strengths, evidence points, and executive-level value propositions.

• Determine, assess, and facilitate recommendations for pricing and packaging.

• Produce marketing and sales materials, such as presentations, case studies, battlecards, videos, web pages, FAQs, and competitive positioning documents.

• Generate executive presentations, launch narratives, sales strategies, customer success guidance, and partner enablement resources.

• Deliver market insights, launch preparedness updates, risk assessments, trade-off considerations, and suggestions to executive management.

• Navigate complex partner relationships and manage cross-functional dependencies.

• Work alongside the Senior Partner Marketing Manager on strategic partner communications and collateral.

• Collaborate with Demand Generation on audience strategies, priority segments, messaging, offers, and campaign guidance.

• Supply competitive intelligence and suggest strategies for success at both product and competitor levels.

• Outline buyer journeys and personas while mapping information requirements throughout the purchasing and sales processes.

• Act as a subject matter expert on products and customer profiles.

• Utilize product marketing principles, operational models, and launch methodologies to enhance execution and alignment.

⛳️ Requirements

• A minimum of 10 years of experience in B2B SaaS product marketing.

• Proven success in leading strategic go-to-market efforts, advising senior stakeholders, managing intricate partner relationships, and influencing cross-functional decisions.

• Expertise in value proposition development, go-to-market strategies, audience segmentation, product launches, content creation, sales enablement, and market research.

• Established history of fostering strong relationships with product management, sales, and cross-functional teams.

• Exceptional communication, storytelling, and presentation abilities.

• Strong project management skills with the capability to handle multiple workstreams concurrently.

• Bachelor’s degree in marketing, business, computer/information science, or related fields.

• Prior experience in marketing software solutions for multifamily property management, specifically in IoT automation, mobile access, and Wi-Fi technologies, is preferred.

• Background in utility billing, submetering, sustainability analytics, energy reporting, AI solutions, or similar software segments is a plus but not mandatory.

• Strong analytical capabilities and a data-driven decision-making approach.

• Comfort in learning product UI/UX, workflows, and customer value propositions.

• Excellent writing skills with the ability to independently produce marketing content.

• Familiarity with AI tools and solutions such as ChatGPT, Claude, and Copilot.

• Comprehensive understanding of B2B sales processes and sales enablement practices.

• Ability to effectively lead and influence cross-functional teams.

• Pragmatic, results-oriented mindset with the capacity to manage multiple initiatives.

• MBA is advantageous but not required.

• Preferred certification from Pragmatic Institute in Product Marketing.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with company matching contributions.

• Paid time off and holiday leave.

• Opportunities for professional development.

• Performance-based bonuses related to the position.

• Additional incentives, including annual bonuses and sales rewards, based on applicable plans, roles, and individual performance.