Group Chief Marketing Officer

This is a fully remote position, open to applicants in United States, +4 more locations.

📋 Description

• Take ownership of the marketing strategy, budget, and performance metrics across all businesses, aligned with customer engagement, revenue, and sales pipeline.

• Profitably acquire customers through direct response, paid media campaigns, organic growth, events, and partnerships.

• Analyze metrics and P&L for each business, understanding the impact of marketing on these financial elements.

• Collaborate with senior leaders from each business and lead the Head of Growth at Decentralized Masters.

• Manage conversion rates, brand positioning, and overall branding for the entire group.

• Safeguard the brand and reputation within a financial and investment-related sector.

• Oversee lead generation volume and quality, cost per acquisition, conversion rates, and revenue contributions.

• Develop and execute go-to-market strategies for each business.

• Supervise paid media, organic initiatives, affiliate programs, partnerships, and lifecycle marketing through business-level leaders.

• Consider customer journey aspects such as retention, upselling, renewals, and permissible acquisition costs.

• Distribute marketing resources and efforts appropriately across various businesses.

• Establish analytics and attribution benchmarks.

• Collaborate with finance on unit economics, payback periods, and expenditure guidelines.

• Create and maintain budgetary control and accountability for marketing expenditures.

• Report performance metrics to the CEO and executive leadership team.

• Work across business units to develop shared marketing services where beneficial.

• Partner with the CEO, COO, CFO, sales, product, and education teams on launches, offers, and messaging strategies.

• Lead go-to-market initiatives for businesses in development.

• Direct group positioning and messaging, including the repositioning of Decentralized Masters.

• Build the brand across various businesses and spokespeople while utilizing positioning as a conversion tool.

• Manage brand governance and uphold creative standards.

• Guide senior marketing leaders and nurture existing talent.

• Leverage agency playbooks and utilize networks of agencies, media partners, and operators.

• Set performance goals, operational rhythms, and accountability measures.

• Ensure that marketing claims and messaging adhere to legal and compliance standards.

• Manage public communications, press engagements, and crisis responses.

• Ensure brand safety across advertisements, influencers, affiliates, and partners.

⛳️ Requirements

• 12+ years of experience in marketing, with at least 5+ years in senior leadership roles (CMO, VP Marketing, agency leader, or similar) at a company or agency that has achieved significant growth.

• Expertise in direct response marketing and a proven track record of generating customers profitably, utilizing both high-ticket and low-ticket funnels and large-scale paid media.

• Strong analytical skills; proficient in understanding channel and funnel metrics, P&L, and the influence of marketing on these metrics.

• Experience managing marketing across multiple businesses, brands, or clients, preferably at the agency level, with the ability to swiftly adapt.

• Knowledge of customer journeys across various channels, including SaaS, organic growth, events, and partner-driven growth, beyond just paid media.

• Exceptional conversion and positioning skills, with a history of building brand equity alongside performance outcomes.

• Extensive professional network of agencies, partners, and operators.

• Proven experience in hiring, developing, and leading senior marketing professionals.

• Executive presence when interacting with founders, senior business leaders, partners, and the media.

• Demonstrable proficiency in utilizing AI tools in marketing, with examples of projects or automations implemented.

• Familiarity with the financial sector and investment-related offerings, with a preference for experience in AGORA-style financial publishing.

• Background in marketing within a regulated or closely monitored environment, including investment products or funds, is highly preferred.

• Experience with SaaS growth and subscription or continuity models is strongly preferred.

• Familiarity with event-driven and partner-led growth strategies is preferred.

• Experience in supporting institutional capital raising or sales processes from a marketing perspective is preferred.

• Experience leading a distributed, international team is preferred.

• Strong communication skills, an entrepreneurial mindset, comfort with ambiguity, an operational approach, and high standards of effectiveness in a high-performance culture.

🏝️ Benefits

• Performance bonuses linked to revenue and growth results.

• Flexible work schedule.

• Unlimited paid time off (PTO).

• Fully remote work opportunities from anywhere in the world, complemented by team off-site gatherings.

• Direct communication with the founders, peer relationships with the Group COO and Group CFO, and significant authority over marketing across the organization.

• Access to an established growth engine and team.

• Supportive and dynamic culture with team members located in over 30 countries.