This is a fully remote position, open to applicants in Europe.

📋 Description

• Refine Varify’s positioning and messaging, ensuring consistent application across the website, landing pages, social media, and sales materials.

• Update the website to reflect the current product offerings and establish a process for ongoing updates.

• Introduce new features in a manner that captures the attention of customers and the market.

• Oversee performance channels such as Google Ads, social ads, and GEO/SEO, utilizing data to prioritize budget allocation.

• Establish clear handoffs and shared objectives with Sales to ensure the pipeline is not reliant solely on outreach efforts.

• Lead and prioritize the marketing team, demonstrating the ability to decline when necessary.

• Assume overall responsibility for marketing at Varify, including messaging, landing pages, and campaigns.

• Engage deeply with the A/B testing platform and existing marketing channels during the initial weeks.

• Take charge of ongoing campaigns and devise new strategies to foster growth.

⛳️ Requirements

• Over 5 years of B2B SaaS marketing experience, preferably within a trial or self-service framework.

• Proven experience in building or restructuring marketing efforts in a small team setting.

• Expertise in positioning, product marketing, and launching products.

• Proficient in analyzing performance data to manage marketing channels effectively.

• Confident in utilizing AI tools for marketing purposes.

• Proficient in German at a C1 level.

• Very good command of English.

• Bonus: Experience with Conversion Rate Optimization (CRO), A/B testing, or MarTech.

🏝️ Benefits

• Permanent employment contract.

• 40 hours of work per week.

• 30 days of annual leave.

• 100% remote work within the EU.

• Flexible working hours.

• Company laptop and necessary tools provided.

• Direct access to the founders.

• A growing product that customers appreciate and a team that makes swift decisions.