Marketing Director

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the marketing-sourced pipeline and funded-client objectives across all channels.

• Execute integrated demand generation initiatives spanning paid, ABM, organic, email, and partner channels.

• Manage demand generation contractors and agencies with clear ROI objectives.

• Enhance the entire acquisition funnel, elevate lead quality, and reduce the time from sign-up to initial funding.

• Oversee positioning, messaging, and go-to-market strategies for various segments and industries.

• Spearhead launches for new products, pricing structures, and offers in collaboration with Product, Revenue, and Client Success teams.

• Create sales and partner enablement resources, such as pitch decks, one-pagers, competitive intelligence, and client-facing materials.

• Develop scalable co-branded partner marketing initiatives for embedded finance, platform, and referral partners.

• Jointly report on partner performance in collaboration with Partnerships.

• Foster lifecycle engagement and repeat funding via automated, personalized onboarding, activation, and expansion journeys.

• Lead communications for client migration and product transitions.

• Maintain content strategy and brand consistency across all touchpoints.

• Direct content, creative, and design contractors.

• Guide website strategy, conversion optimization, SEO, AEO, and GEO with the assistance of the website contractor.

• Collaborate with Product and Engineering to enhance sign-up processes and tracking mechanisms.

• Establish attribution and reporting strategies.

• Supervise marketing operations across Marketo, CRM, GA4, Segment, and Databricks.

• Leverage AI and agentic workflows to boost output without increasing headcount.

• Provide weekly insights and conduct monthly and quarterly business reviews for leadership.

• Lead a streamlined team of specialized contractors and work in partnership with the Partnerships, Revenue, Product, and Client Success teams.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience, with at least 3 years in a leadership role overseeing teams, contractors, or agencies.

• Demonstrated success in building and scaling demand generation programs that yield measurable pipeline, revenue, and client acquisition results.

• Strong background in product marketing, including expertise in positioning, messaging, go-to-market strategies, and sales enablement.

• Experience in managing integrated marketing campaigns across paid media, ABM, organic search, email, and lifecycle marketing.

• Proven ability to utilize AI tools and automation within marketing workflows, resulting in measurable gains in productivity, campaign performance, or revenue outcomes.

• Comprehensive understanding of marketing automation, CRM systems, attribution, and funnel analytics, with the capability to direct and assess technical specialists.

• In-depth knowledge of SEO, website conversion optimization, and emerging AI-driven discovery strategies.

• Outstanding project management, communication, and stakeholder management capabilities.

• A strong passion for our mission of empowering small businesses to succeed.

• Must pass a criminal record check as a condition of employment.

🏝️ Benefits

• Opportunity to make a significant impact in a growing startup.

• Join an exceptionally diverse team of talented individuals from around the globe.

• Competitive salary, including stock options.

• Monthly health benefits stipend.

• Family-friendly policies.