Marketing Director

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage the marketing-sourced pipeline and funded-client objectives across all channels.

• Implement integrated demand generation initiatives across paid, ABM, organic, email, and partner channels.

• Supervise demand generation contractors and agencies to achieve defined ROI goals.

• Enhance the entire acquisition funnel, focusing on improving lead quality and reducing the time from sign-up to first funding.

• Take charge of positioning, messaging, and go-to-market strategies for various segments and industries.

• Oversee launches for new products, pricing, and offers in collaboration with Product, Revenue, and Client Success teams.

• Provide Sales and partners with pitch decks, one-pagers, competitive insights, and client-facing materials.

• Develop scalable partner marketing strategies for embedded finance, platform, and referral partners.

• Foster lifecycle engagement and repeat funding through automated and personalized onboarding, activation, and expansion journeys.

• Manage client migration and communication regarding product transitions.

• Direct content and brand strategy, managing content, creative, and design contractors.

• Lead the website strategy, focusing on conversion optimization, SEO, AEO, and GEO in collaboration with the website contractor.

• Collaborate with Product and Engineering teams to enhance sign-up processes and tracking mechanisms.

• Establish attribution and reporting strategies while overseeing marketing operations across Marketo, CRM, GA4, Segment, and Databricks.

• Leverage AI and agentic workflows to boost output without increasing headcount.

• Present weekly insights and conduct monthly and quarterly business reviews with leadership.

• Work closely with Partnerships, Revenue, Product, and Client Success teams.

⛳️ Requirements

• Minimum of 8 years of B2B marketing experience, with at least 3 years in leadership roles overseeing teams, contractors, or agencies.

• Proven track record of creating and expanding demand generation programs that yield measurable pipeline, revenue, and client acquisition results.

• Strong background in product marketing, particularly in positioning, messaging, go-to-market launches, and sales enablement.

• Experience in managing integrated marketing campaigns that encompass paid media, ABM, organic search, email, and lifecycle marketing.

• Demonstrated ability to implement AI tools and automation in marketing workflows, resulting in quantifiable improvements in productivity, campaign performance, or revenue outcomes.

• Comprehensive understanding of marketing automation, CRM, attribution, and funnel analytics, with the capability to guide and assess technical specialists.

• In-depth knowledge of SEO, website conversion optimization, and innovative AI-driven discovery strategies.

• Exceptional skills in project management, communication, and stakeholder engagement.

• A strong passion for our mission of enabling small businesses to succeed.

• Successful completion of a criminal record check is a condition of employment.

🏝️ Benefits

• Opportunity to make a significant impact in a growing startup.

• A highly diverse team of talented individuals from around the globe.

• Competitive compensation package, including stock options.

• Comprehensive health benefits.

• Family-friendly policies.

• Flexible work-from-home arrangements with a globally distributed team.

• A fully stocked kitchen, birthday treats, and a weekly lunch of your choice (one of our core values is Fun & Food!).