Head of Marketing

This is a fully remote position, open to applicants in Brazil, +3 more countries.

📋 Description

• Take full ownership of marketing outcomes from start to finish, including qualified leads, cost per lead, and client retention conversion.

• Create annual, quarterly, and monthly marketing strategies with targets for CPQL, CAC, and ROAS.

• Manage the marketing budget and adjust expenditures towards channels that enhance conversion rates.

• Conduct audits, redesign, and manage Google Ads segmented by practice area and language.

• Oversee Meta and other paid advertising platforms.

• Establish conversion and call tracking systems with lead and referral sources.

• Provide reports tracking performance from lead generation to revenue by channel, practice area, and language.

• Collaborate with the COO and intake team to define qualified leads, speed-to-lead benchmarks, and win-back strategies.

• Supervise the website, SEO, and GEO initiatives.

• Direct content creation, email nurturing, past-client campaigns, referral partnerships, and brand positioning strategy.

• Lead the marketing team and contractors by managing role descriptions, setting priorities, conducting 1:1 meetings, utilizing scorecards, and overseeing hiring processes.

• Ensure that advertisements, landing pages, and scripts are compliant with attorney review as per California and Texas advertising regulations.

• Audit marketing efforts, tracking methods, and intake processes; establish funnel stages, benchmarks, dashboards, and the marketing plan for 2027.

• Monitor inquiries from source to result and enhance conversion rates through the sales funnel.

• Implement follow-up sequences for consultations.

• Deliver monthly reports on lead-to-revenue metrics and scale campaigns based on retained-client costs and ROAS.

• Achieve growth in retained matters in alignment with the firm's goal of 25% revenue growth.

• Send a concise one-page report every Friday and participate in weekly 1:1 meetings with the CEO and COO.

• Make optimization adjustments within the approved budget, obtaining CEO consent for budget increases, channel changes, vendor selections, tool acquisitions, hiring, brand modifications, and legal claims.

• Complete a 3-month probation period with evaluations at Days 30, 60, and 90.

⛳️ Requirements

• Over 5 years of experience in digital marketing, including a minimum of 2 years in a leadership role managing a budget.

• Proven hands-on experience with Google Ads management, showcasing results in CPQL, CAC, or ROAS both before and after adjustments.

• Familiarity with setting up conversion tracking in Google Analytics 4 and Google Tag Manager.

• Experience in reporting from lead to closed client status within a CRM system.

• Working knowledge of SEO, GEO, Meta advertising, email marketing, and content strategy.

• Proficient in English (C1 or higher), both spoken and written.

• Experience leading remote teams across different time zones.

• Ability to maintain at least 4 to 6 hours of daily overlap with US Pacific Time.

• External work requires prior written approval.

• Preferred experience in a law firm or other regulated professional services environment, including familiarity with attorney advertising regulations.

• Preferred background in lead generation for US service industries.

• Experience with tools such as Lawmatics, GoHighLevel, Salesforce, CallRail, Dialpad, Monday.com, or Box is advantageous.

• Bachelor’s degree in Marketing, Communications, or a related discipline is preferred.

• Google Ads or Google Analytics certification would be a plus.

• Proficiency in Spanish and/or Mandarin Chinese is a plus, though not mandatory.

🏝️ Benefits

• Competitive salary with performance-based bonuses.

• Fully remote position with a flexible, results-oriented work environment.

• Opportunity to establish, lead, and expand a high-performing marketing team.

• Direct collaboration with firm leadership on business and marketing strategies.

• Career advancement opportunities within a rapidly growing U.S. immigration law firm.