Head of Marketing Operations

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Oversee marketing operations and analytics at Cohere

• Supervise the marketing operations, automation, and analytics team

• Recruit to address capability gaps

• Integrate the systems and data of acquired companies into Cohere’s technology framework

• Take ownership of and document the marketing attribution methodology

• Secure approval from Marketing, Revenue Operations, and Finance

• Present marketing’s pipeline contributions to the executive team on a quarterly basis

• Guide analysts in assessing the return on investment for campaigns and channels in Growth and Demand, Events, and Product Marketing

• Manage Marketo, Looker, GA4, 6sense, and the campaign and lead aspects of Salesforce

• Oversee forms, nurturing, lead lifecycle, scoring, and routing processes

• Organize campaign data and align target-account data with the governed account list

• Set up data change controls with Revenue Operations

• Conduct A/B testing on nurture programs and forms

• Streamline tools and dashboards towards governed metric sources

• Manage the martech and operations budget

• Monitor the marketing budget and headcount

• Develop pipeline and capacity models for marketing planning

• Report to the VP of Brand and work collaboratively with the Marketing Chief of Staff, Growth and Demand, Product Marketing, Revenue Operations, Sales Operations, and Finance

• Achieve first-year milestones including a governed executive dashboard, revamped lead routing, reconciled target-account reporting, reproducible quarterly attribution, reduced stack size, production marketing workflows utilizing agents, and planning models

⛳️ Requirements

• Over 10 years of experience in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth organization

• Proven experience in managing a marketing operations and analytics team along with its martech budget

• Ability to prioritize across operations, automation, and analytics specialists, and recruit to fill gaps

• Hands-on experience with Marketo and Salesforce regarding lead lifecycle, campaign structure, routing, and system synchronization

• Proficiency in configuring Marketo and Salesforce independently

• Experience managing a multi-touch attribution model comprehensively and justifying its definitions to a CFO or executive team

• Proficient in SQL

• Familiarity with a governed BI layer, such as Looker

• Experience managing the data aspect of an account-based strategy, including ensuring target-account list integrity

• Strong collaboration with Revenue Operations and Sales Operations

• Experience in enterprise, regulated, or public-sector purchasing environments

• Knowledge of GDPR and CASL as they pertain to lead management

• Current implementation of AI and automation in the team's operations

• Preferred experience in enterprise AI, infrastructure, or developer-platform marketing

• Experience constructing agentic or LLM-based workflows in GTM operations is preferred

• Familiarity with product-led funnel instrumentation alongside a sales-led pipeline is preferred

• Experience in consolidating a legacy martech stack or merging systems following an acquisition is preferred

🏝️ Benefits

• Weekly lunch stipend of $75/£75 or equivalent in local currency

• Comprehensive health and dental benefits

• Dedicated mental health budget

• RRSP matching

• 401K

• Pension Scheme

• 100% parental leave top-up for up to 6 months, available for either parent

• Annual enrichment benefits for arts and culture, fitness/wellness, quality time, and workspace enhancement

• Education and learning stipend for conferences, courses, and coaching

• 6 weeks of paid vacation (30 working days)

• Budget for travel to other offices if working remotely

• Annual company offsite

• Daily lunch program, snacks, and community/social events for office-based employees

• Co-working benefit for employees not located near an office

• $500 home office stipend