Head of Marketing – iGaming

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Oversee comprehensive marketing performance from customer acquisition through retention and revenue enhancement.

• Establish brand positioning, identify target audiences, and craft market messaging.

• Coordinate campaigns, creators, content, and sponsorships to boost brand visibility, traffic, and conversion rates.

• Manage marketing budgets to effectively balance immediate revenue objectives with long-term brand development.

• Define clear metrics to evaluate brand awareness and performance marketing outcomes.

• Recruit, mentor, and lead high-achieving marketing teams with well-defined goals and responsibilities.

• Work closely with the CEO on the overarching company strategy.

⛳️ Requirements

• A minimum of 8 years of marketing experience, including at least 3 years in a senior leadership position, such as Senior Manager or Head of Department.

• Demonstrated success in directing brand strategy and performance marketing initiatives.

• Strong commercial acumen with the capability to scale, modify, or discontinue campaigns based on performance data.

• In-depth knowledge of target markets, consumer behavior, and competitive positioning.

• Proven track record of translating marketing strategies into specific team objectives and quantifiable results.

• Fluency in English.

• Experience in scaling both product-led and sales-led growth strategies.

• Background in supporting significant growth phases, funding rounds, or strategic acquisitions.

• Proficiency in Mandarin or Cantonese is a plus.

🏝️ Benefits

• Direct collaboration with the CEO and significant influence over the company's strategic direction.

• Access to budget and autonomy to create and implement bold marketing campaigns.

• Opportunity to define the company’s growth strategy and establish a robust marketing organization.