Head of Marketing – Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the brand's future growth and sustained profitability.

• Position STUR as a premium emotional brand.

• Oversee all performance marketing channels.

• Collaborate with co-founders to further develop and execute the marketing strategy.

• Create and implement processes and structures to facilitate ongoing growth.

• Lead a three-member team with plans for long-term expansion.

• Guide team members as equals, fostering their individual growth.

• Execute strategies in campaigns alongside the team, agencies, and freelancers.

• Manage Meta Ads, Google Ads, CRM, and influencer marketing initiatives.

• Drive testing initiatives and continually optimize conversion rates.

• Make informed, data-driven decisions.

• Enhance reporting and KPI frameworks.

• Extract actionable insights from data.

⛳️ Requirements

• Several years of substantial professional experience in online marketing within rapidly growing e-commerce companies.

• Extensive experience managing the complete marketing funnel.

• Proven track record in building a premium D2C brand with high average order values.

• Responsible for generating revenue in the eight-figure range or higher.

• Experience in building, leading, and nurturing teams over the long term.

• Willingness to directly manage campaigns across well-established paid and organic channels.

• Strong understanding of creatives as a critical performance lever.

• Creativity paired with a solid grasp of branding principles.

• Proficiency in data analysis.

• Familiarity with attribution tools and an understanding of their limitations.

• Knowledge of tools like Klar.

• Passion for modern kitchens and a love for cooking.

• Identification with iconic, sustainable, and functional Made-in-Germany products.

• Fluency in written and spoken German.

• Conversational proficiency in English.

🏝️ Benefits

• Apple hardware provided.

• 30 days of paid annual leave.

• Dedicated budget for your professional development, to be used at your discretion.

• Family-friendly working hours.

• Trust-based working hours.

• Flexible work-from-home options.

• Possibility of 100% remote work.

• Regular in-person meetings held in Berlin.

• Deutschlandticket provided.

• Subsidized Urban Sports membership.

• Corporate benefits available.

• Enjoy delicious food in the office daily.

• Participate in culinary team events.