Head of Marketing – Forex

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Establish and implement the global marketing strategy aligned with business and revenue objectives.

• Spearhead client acquisition through performance marketing, SEO, paid media, affiliates/IBs, social media, and content marketing.

• Manage the marketing budget, distributing resources across channels and regions based on return on investment.

• Develop and lead a high-performing marketing team, utilizing both in-house and agency resources.

• Enhance brand positioning and visibility in key markets.

• Supervise CRM, lifecycle, and retention initiatives to boost first-time deposits (FTDs), activation rates, and client lifetime value.

• Collaborate with compliance teams to ensure all marketing efforts adhere to regulatory standards, including CySEC, FCA, ESMA, and other pertinent authorities.

• Monitor and report on key performance indicators (KPIs), such as cost per acquisition (CPA), FTD volumes, conversion rates, lifetime value (LTV), and ROI.

• Oversee partnerships, sponsorships, and relevant events.

• Stay informed about competitor activities and trends in the forex market.

• Collaborate closely with the executive team, sales, compliance, and product departments.

⛳️ Requirements

• Extensive marketing experience within the forex/CFD brokerage sector.

• Minimum of 3 years in a senior marketing leadership position.

• Demonstrated success in scaling client acquisition for a regulated brokerage.

• In-depth knowledge of performance marketing, affiliate/IB programs, and digital customer acquisition.

• Comprehensive understanding of marketing regulations applicable to financial services (CySEC, FCA, ESMA, or similar).

• Experience in managing campaigns and budgets across multiple regions.

• Strong analytical abilities and a data-focused mindset.

• Exceptional leadership and communication capabilities.

• Proficient in English (additional languages are a plus).

• Familiarity with marketing automation and CRM systems.

• Experience in launching new brands or expanding into new markets.

• Must have a background in the forex/CFD industry.

🏝️ Benefits

• Attractive salary along with performance-based bonuses.

• Fully remote working environment.

• Senior leadership position with substantial influence over strategic decisions.

• An opportunity to shape the global marketing strategy of a growing international brokerage.