Head of Marketing, CMO

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee marketing's impact on pipeline and Monthly Recurring Revenue (MRR) throughout LATAM, Brazil, EMEA, and North America.

• Define and guide the multi-touch attribution model utilizing the existing data warehouse and HubSpot framework.

• Redefine comprehensive funnel measurement and establish metrics for Public Relations, branding, and offline marketing efforts.

• Manage board and investor reporting, encompassing metrics, schedules, drivers, levers, and timelines.

• Direct global marketing strategy and regional plans across four regions and over 50 countries.

• Develop a projection model linking investment, demonstrations, conversion rates, sales cycles, revenue, and Sales headcount requirements.

• Control global budget distribution among paid media, branding, content, events, and partnerships.

• Lead, mentor, and develop a 58-member marketing organization across 11 specialized areas.

• Design the next tier of organizational structure and enhance the global specialist/regional team matrix model.

• Establish OKR and KPI systems down to the individual contributor level.

• Define levels, salary bands, career progression paths, and specialist development tracks.

• Set criteria for AI integration and redesign processes and roles to accommodate AI.

• Collaborate with Sales on lead quality, Service Level Agreements (SLAs), handoff procedures, enablement, and definitions of qualified opportunities.

• Partner with Finance on budget management, forecasting, and Customer Acquisition Cost/Lifetime Value (CAC/LTV) discipline.

• Define positioning and product marketing strategies in conjunction with Product and the CTO.

⛳️ Requirements

• Extensive experience in B2B SaaS marketing, leading a marketing team of over 40 individuals across various regions.

• Proven track record of managing a multi-vertical marketing organization that encompasses Growth, Paid Media, Product Marketing, Data & Analytics, Design, Multimedia, Web, Brand & Content, and PR.

• Demonstrated experience in operating within HISPAM, Brazil, EMEA, and North America, including successful expansion into at least one region from outside it.

• Proven expertise in directing a multi-touch attribution model in the B2B SaaS sector.

• Experience in developing a financial projection model that links investment to demonstrations, pipeline, revenue, and Sales headcount.

• Background in preparing board and investor reports related to marketing.

• Proven ability to design and manage a matrix marketing organization consisting of global specialists and regional teams.

• Experience in establishing OKRs, KPI systems, level frameworks, salary bands, and career progression tracks.

• Demonstrated capacity to identify and cultivate leaders.

• AI-first mindset at the operational level; experience restructuring workflows, roles, or teams around AI is essential.

• A history of professionalizing marketing operations through processes, documentation, reporting cadence, and decision-making rituals.

• Proficient in HubSpot, BI/data warehouse environments, GA4, Google Ads, LinkedIn Ads, and Meta Ads.

• Fluent in written and spoken English, with proficiency in Spanish and/or Portuguese.

• Nice to have: experience scaling operations into the APAC region.

• Nice to have: background in HR tech or selling to HR/People/Internal Communications buyers.

• Nice to have: experience with Product-Led Growth (PLG) or hybrid PLG and sales-led strategies.

🏝️ Benefits

• Remote-first work environment.

• Work with a global team across LATAM, Brazil, Europe, and North America.

• Direct reporting line to the CEO.

• Participate as a member of the leadership team.

• Full ownership of the revenue target.

• Established team, budget, and data infrastructure already in place.