Head of Marketing

This is a fully remote position, open to applicants in Arizona, +29 more states.

📋 Description

• Establish product marketing as a growing function and formulate processes and go-to-market strategies for engaging new external audiences.

• Recruit and manage members of the product marketing team.

• Coordinate with Foundation departments to enhance external audience engagement and campaign planning.

• Implement retention and lifetime engagement perspectives within product marketing.

• Create product marketing metrics that encompass audience growth, campaign effectiveness, adoption, retention, brand awareness, and go-to-market processes.

• Identify and prioritize market needs while balancing them with product features.

• Collaborate with Brand Studio and Brand Management to establish a unified global brand marketing strategy.

• Provide line management for integrated and performance marketing team members, including those handling paid media and owned digital experiences.

• Develop marketing briefs, oversee projects, and create campaigns and activations to enhance global brand visibility, appeal, and recognition.

• Ensure product marketing briefs align with broader marketing and communications objectives.

• Supervise web, SEO/GEO, and app store strategies as channels for organic growth.

• Manage marketing technology and tools, ensuring integration among CRM, martech, product analytics, and communication platforms.

• Track trends, platform shifts, emerging channels, and marketing tools.

• Manage priorities within product marketing and integrated marketing.

• Maintain relationships with external agencies.

• Report to the Senior Director of External Communications.

⛳️ Requirements

• 12+ years of experience in marketing.

• At least 5 years of product marketing experience in a B2C context.

• Proven track record of line-managing multidisciplinary marketing teams.

• Experience at a major website, online publisher, or platform that has successfully grown and engaged global audiences at scale.

• Skilled in building product messaging and value propositions.

• Experience with global audience segmentation and lifecycle marketing.

• Ability to adapt tone, voice, and messaging for different cultural contexts.

• Experience in agile, fast-paced, complex, and ambiguous marketing environments.

• Capability to balance hands-on tasks with strategic work, long-term strategy, and short-term performance needs.

• Proven ability to lead through influence and collaboration across various teams and departments.

• Experience in developing and managing paid, owned, and earned media strategies.

• Ability to work as a peer alongside internal stakeholders.

• Proficient in campaign analytics and translating data into strategic decisions.

• Direct experience with evaluating or implementing CRM or audience and campaign data platforms.

• Experience working remotely across different time zones and emerging markets, including leading a distributed team.

• Budget management experience.

• Current work authorization for the hiring location for non-US employees.

🏝️ Benefits

• Salaries are competitively set, fairly distributed, and aligned with Wikimedia Foundation values and culture.

• Compensation adjusted according to the country of hire for applicants outside the US.

• Remote work opportunities.

• A remote-first organizational structure.

• Local third-party Employer of Record (EOR) support for non-US employees.

• Commitment to an equal opportunity, inclusive, and equitable workplace.

• Application assistance or accommodations available for qualified applicants with disabilities.