Head of Marketing

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Define and spearhead Viva’s marketing strategy.

• Determine the channel mix, budget allocation, focus areas, and quarterly priorities.

• Implement the marketing strategy and refine it based on performance outcomes.

• Build, recruit, develop, and mentor the marketing team, while managing vendors as needed.

• Drive the generation of inbound calls and facilitate inbound closed-won deals.

• Collaborate with leadership to plan OKRs, establish success metrics, and monitor progress.

• Craft and articulate Viva’s narrative, messaging, and positioning.

• Work in partnership with Co-CEOs and cross-functional leaders in Sales, Customer Success, People, and RevOps.

• Ensure accurate HubSpot lead reporting and troubleshoot funnel challenges.

• Develop a sustainable pipeline of qualified buyers to enhance revenue.

⛳️ Requirements

• Over 5 years of experience managing and leading marketing teams from strategy development to execution and results.

• Proven track record of owning SEO comprehensively and scaling it from 1 to N.

• Experience in establishing channels such as events or paid advertising from the ground up.

• Proficient in hiring, coaching, and developing marketing teams.

• Experience in managing external vendors and agencies effectively.

• Demonstrated ability to generate a qualified pipeline for B2B companies with an ACV of $100K or more.

• Experience marketing to US executive buyers, preferably at the C-suite, VP, or Head level, within tech companies ranging from scale-ups to enterprise.

• Executive-level proficiency in English (C1+).

• Capable of engaging in fast-paced discussions with executives, clearly articulating decisions and rationale, and negotiating trade-offs and plans.

🏝️ Benefits

• 100% remote work, indefinitely.

• Competitive salary with biannual reviews and performance bonuses.

• Comprehensive global health insurance, covering medical, dental, vision, mental health, and routine care.

• Paid holidays, vacation, sick leave, and family care days.

• Family-friendly policies, including parental leave and flexible support options.

• A culture focused on growth, ownership, well-being, and continuous learning.