Head of Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of Truv’s demand generation strategy, marketing pipeline objectives, and budget management.

• Develop and enhance paid acquisition strategies across LinkedIn, Google, retargeting, sponsorships, and explore new channels.

• Manage the events strategy for industry conferences, executive dinners, webinars, and events hosted by Truv.

• Create integrated campaigns aimed at priority accounts and specific buyer personas.

• Collaborate with the Sales team on account targeting, campaign implementation, follow-up, and pipeline conversion.

• Experiment with new channels, audiences, creative content, messaging, and offers to drive growth.

• Oversee marketing analytics and attribution related to CAC, opportunities, pipeline, and revenue.

• Build and lead the internal team, along with agencies and partners needed for scaling operations.

• Monitor marketing-sourced and influenced pipeline, qualified opportunities, CAC, cost per opportunity, acquisition performance, event ROI, funnel conversion, and marketing-attributable revenue.

⛳️ Requirements

• Minimum of 8 years of B2B marketing experience, preferably in a rapidly growing SaaS or fintech environment.

• Strong understanding of the public sector business; prior experience with state and federal agencies is preferred.

• Demonstrated success in creating demand generation programs that yield measurable pipeline and revenue.

• Extensive experience with paid acquisition, event management, and integrated B2B campaigns.

• Highly analytical with a comfort level in managing budgets, funnel metrics, attribution, and ROI.

• Solid understanding of enterprise B2B sales cycles and account-based marketing strategies.

• A hands-on operator capable of transitioning smoothly between strategic planning and execution.

• A creative experimenter who acts swiftly, tests new ideas, and focuses on successful strategies.

• A strong collaborator with Sales, maintaining a revenue-first approach.

• Proven experience in building and leading high-performing marketing teams.

🏝️ Benefits

• Competitive salary and equity package.

• Fully remote work environment.

• Comprehensive health, dental, and vision benefits.

• 401(k) retirement plan.

• Flexible time off policy.

• High-impact role with substantial ownership opportunities.

• Chance to develop Truv’s marketing engine from the ground up.