Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead marketing efforts for Scope's operations in the US and take charge of the US marketing strategy.

• Oversee integrated brand planning for the US portfolio, which includes OPTASE, Eyetamins, and Optase Life.

• Propel growth in the eyecare professional channel, OTC retail, and on Amazon.

• Cultivate brand loyalty among consumers and eyecare professionals.

• Support the expansion of Scope's national retail presence.

• Manage a remote marketing team in the US and enhance team capabilities.

• Collaborate with US Sales, Commercial, and Medical teams to contribute to market commercial strategies.

• Adapt global brand and innovation strategies to fit US positioning, campaigns, and activations.

• Establish brand and channel priorities while steering towards measurable commercial results.

• Direct Amazon marketing efforts encompassing content, search, and retail media.

• Generate consumer and professional demand through various channels, including content, digital, social, print, events, CRM, and customer-facing programs.

• Back national retail growth through strategic marketing, content, and in-store activations.

• Collaborate with Sales and Commercial teams on customer plans, sell-in narratives, and promotional initiatives.

• Lead new product launch campaigns in the US through the go-to-market process.

• Develop launch plans for internal sales teams, healthcare professionals, retail, and consumer campaigns.

• Partner with Medical for engaging eyecare professionals and KOLs.

• Set team standards to ensure effective planning, quality, and delivery.

• Manage the US marketing budget and allocate investments towards growth opportunities.

• Evaluate, analyze, and report on marketing performance while acting on insights.

• Represent Scope to customers, eyecare professionals, KOLs, and partners.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Life Sciences, or a related field is required.

• Significant relevant industry experience may be accepted in lieu of the required bachelor’s degree.

• Proven experience in leading marketing efforts across OTC retail, the HCP or professional channel, and Amazon; experience in all three is essential.

• Expertise in Amazon marketing, including content, search, and retail media, along with a commercial understanding of the channel.

• Experience managing a brand.com or D2C e-commerce channel is a plus.

• Demonstrated success in leading a geographically dispersed, fully remote team.

• A strong history of building teams and developing talent.

• Extensive experience in marketing OTC or consumer health brands to both consumers and healthcare professionals.

• Knowledge of eyecare, ophthalmology, or optical fields is advantageous but not mandatory.

• Experience with smaller, high-growth brands and US national retail accounts is highly valued.

• Over 10 years of marketing experience, including significant time leading multi-disciplinary marketing teams.

• Ability to set strategic direction and contribute to commercial strategies alongside senior leadership.

• Strong planning skills and the ability to anticipate risks.

• Leadership style that aligns with Scope's culture and leadership behaviors.

• Capability to manage and oversee a marketing budget effectively.

• Strong analytical skills utilizing performance data and market insights.

• Meticulous attention to detail and consistently high output standards.

• Comfort working in a regulated industry with substantiated claims and adherence to Medical and Regulatory reviews.

• Excellent written and verbal communication skills, with confident presentation abilities.

• Ability to build relationships and influence across various functions and with external partners.

• Willingness to travel regularly within the US, with occasional international travel as necessary.

• Applicants must have authorization to work in the United States.

• Ideally located in a metropolitan area with a major hub airport.

🏝️ Benefits

• Opportunity for remote work based in the United States.

• Travel as needed, including customer meetings, sales meetings, and congresses.

• Equal employment opportunities with protection against discrimination and harassment.