Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of brand strategy and positioning for the entire Convoy portfolio.

• Manage competitive differentiation and conduct ongoing market research.

• Uphold brand and messaging standards for the current platform-referred business.

• Develop and operate a comprehensive demand generation engine for new SMB pipeline.

• Establish inbound, paid media, SEO/SEM, and email/lifecycle marketing channels.

• Oversee the existing Clay outbound contractor and assess future contractor or in-house hiring requirements.

• Create and execute win-back campaigns for churned accounts in collaboration with sales.

• Secure press coverage and write bylined articles, creating PR moments around launches and key milestones.

• Source and manage freelance PR support as needed.

• Research and deliver an annual calendar of events.

• Manage selected events from start to finish, including vendor coordination, contracts, budgets, logistics, and onsite execution.

• Revamp website tone, positioning, and structure; oversee external development resources.

• Set the creative direction for the contracted designer.

• Establish standards for collateral, one-sheets, and sales presentations.

• Define strategy and voice for LinkedIn and other channels.

• Supervise AI-assisted content production.

• Manage and develop the marketing budget and build business cases for additional expenditures.

• Predict marketing-driven pipeline contributions and report on performance metrics.

• Create reporting infrastructure with RevOps/HubSpot to link activities to pipeline, revenue, and churn win-back.

• Present performance updates to the CRO.

• Collaborate with RevOps/HubSpot on lead scoring, routing rules, and database management.

• Partner with sales on win-back campaigns, target account selection, and field messaging.

• Work alongside customer success and account management to address churn drivers and win-back positioning.

• Guide the contracted designer and advocate for future marketing headcount needs.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, with direct responsibility for demand generation and pipeline, rather than just brand or content.

• Proficient in adtech, programmatic, or CTV, preferably with a background in agencies, DSPs, or media companies.

• Experienced in shaping go-to-market strategies for feature launches, product repositioning, or vertical expansion.

• Proven track record of managing a marketing budget with P&L accountability and executing multi-channel demand generation, including paid, organic, email, and outbound efforts.

• Documented success in building PR or communications programs and forecasting and reporting marketing performance to leadership.

• Comfortable negotiating vendor contracts and overseeing external teams, including event staff, web developers, and designers.

• Experience in hiring and managing a small, efficient team.

🏝️ Benefits

• Comprehensive healthcare, covering medical, vision, and dental benefits at 100% for employees and 50% for dependents.

• Fully remote work environment.

• Remote working stipend provided.

• Flexible PTO policy - take what you need, when you need it.

• Coffee or tea subscription available.

• Monthly three-day weekends.

• Annual variable compensation paid out quarterly based on performance.

• Equity in the business offered to all new hires.