Head of Marketing

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Oversee the complete execution of the marketing campaign calendar for the UK and US, encompassing ABM, paid, organic, email, content, and events.

• Act as the primary liaison for the external campaign agency while managing in-house operations.

• Take charge of daily campaign performance and provide weekly reports to the executive team.

• Create and distribute web content, landing pages, case studies, white papers, sales materials, social media content, and email sequences.

• Supervise, edit, and ensure quality control of AI-assisted marketing outputs.

• Convert clinical outcomes, customer testimonials, and product capabilities into compelling commercial proof points.

• Implement account-based strategies targeting specific US health systems, NHS trusts, and university nursing programs.

• Manage the marketing technology stack, including HubSpot core, and enhance ABM and intent tooling.

• Collaborate with Sales, Account Management, and Success teams to align marketing initiatives with pipeline requirements.

• Oversee the execution of key events in the US and UK, from pre-event ABM to on-site engagement and post-event follow-up.

• Assess the contribution of events to the pipeline.

• Create customer case studies, reference calls, co-marketed content, and advocacy initiatives.

• Initiate weekly campaign reviews, monthly performance assessments, and quarterly pipeline planning.

• Manage the marketing budget and ensure accountability from agencies and vendors.

⛳️ Requirements

• 5-8+ years of experience in B2B marketing, with significant responsibility for positioning, product marketing, and editorial strategy within a SaaS or healthtech environment focused on enterprise sales.

• In-depth, hands-on experience with AI is crucial; familiarity with Claude and modern AI tools as integral components of production.

• Direct involvement in establishing quality standards and review processes for AI-generated content.

• Experience in marketing within the healthcare, clinical education, workforce, or nursing sectors.

• Knowledge of both UK and US B2B markets.

• Strong editorial skills with a proven ability to refine weak headlines and enhance reports personally.

• Demonstrated experience in owning product marketing and competitive positioning.

• Comfortable managing a budget and overseeing personnel or a flexible pool of contractors and agencies.

• Familiarity with the contemporary B2B marketing stack, including HubSpot, LinkedIn paid advertising, intent and ABM tools, and basic analytics.

• Proven track record as a senior individual contributor and small team leader, rather than solely as a full-time people manager.

• Experience collaborating with a defined go-to-market strategy rather than creating one from the ground up.

🏝️ Benefits

• 38 days of annual leave (including public holidays).

• Private medical insurance.

• Flexible work environment - remote-first options available.

• Pension plan: 3% company contribution and 5% individual contribution.

• £500 one-time allowance for office setup.

• High-specification work laptop and VR headset provided.

• Enhanced maternity, paternity, and adoption leave policies.

• The fulfilling experience of making a real difference!