Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish Mimo's brand positioning and voice throughout the website, product, launch, and founder communication channels.

• Manage the complete funnel from signup to activation and paid conversion.

• Develop product demonstrations, technical content, search engine content, and video materials.

• Foster a community among engineers, product teams, and manufacturers.

• Plan and implement the product launch, including key moments, assets, and performance measurement.

• Initiate developer and business marketing as these product surfaces are introduced.

• Collaborate directly with founders and product engineers.

• Create the initial marketing function and define its operational processes.

⛳️ Requirements

• Minimum of 5 years of relevant experience.

• Proven experience leading a launch for a prosumer or developer product that follows a product-led approach.

• Responsible for signup, activation, and conversion metrics.

• Capability to independently produce pages, automations, lifecycle emails, and analytics.

• Exceptional writing and positioning skills tailored for engineers and manufacturing teams.

• Technical proficiency with APIs, documentation, and the product itself.

• Experience utilizing AI agents for content creation and operational workflows.

• Senior-level expertise in forming strategic plans, establishing functions, and providing constructive feedback to founders.

• Must have authorization to work in the US.

• Visa sponsorship is not available.

• A LinkedIn profile is required upon application.

• A GitHub or portfolio site must be included with the application.

🏝️ Benefits

• Equity with a four-year vesting schedule and a one-year cliff.

• Comprehensive health insurance.

• Dental insurance coverage.

• Vision insurance options.

• Remote work opportunities available throughout the US.

• Occasional travel to Newlab in Detroit.

• Chance to develop personal tools and transform marketing processes.

• Access to AI tools for organizing and summarizing applications.