Head of Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and implement the full rebranding and repositioning of Keyrock within the market.

• Develop and lead the marketing strategy targeting both institutional and crypto-native audiences.

• Create a premium, forward-thinking brand identity that resonates with institutional investors and crypto-native users.

• Distribute information to the market to enhance visibility and bolster Keyrock's credibility.

• Collaborate closely with the CCO and commercial team to achieve measurable commercial outcomes.

• Build and manage a small, high-impact team supported by AI tools.

• Influence how Keyrock is viewed as the industry integrates with traditional finance.

⛳️ Requirements

• Extensive experience in marketing leadership roles within a crypto or digital-asset company.

• Profound understanding of the crypto market, its stakeholders, and its culture.

• Proven history of building or transforming a brand in a dynamic, commercially-driven setting.

• Excellent communication abilities.

• Outstanding proficiency in English, both written and verbal.

• Must be based in or closely associated with the CET time zone.

• In-depth, crypto-native comprehension of blockchain technology and market cycles.

• Capability to establish strategic direction, tone, and creative vision.

• Ability to engage with institutional investors and crypto-native partners effectively.

• Confident, assertive, and constructive challenger mentality.

• A human-centric approach with the ability to cultivate followership.

• Strong focus on brand consistency, messaging precision, and design quality.

• Preferred: experience in positioning a firm within a TradFi/crypto convergence narrative.

• Preferred: exposure to publicly listed or IPO-ready companies.

• Preferred: knowledge of the EU regulatory environment (MiCA) and financial promotions.

• Preferred: experience with AI-enhanced marketing functions.

🏝️ Benefits

• Competitive compensation package.

• Attractive global benefits.

• Performance-based variable compensation.

• Potential for commission upside.

• Annual team retreats.

• Yearly offsite focused on strategy, celebrating successes, and engaging in enjoyable team activities.

• Remote-first work environment.

• Access to AI and agentic tools.

• Opportunities for international exposure.