Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct and enhance the marketing organization by providing strategic guidance, prioritization, coaching, and professional development.

• Establish and expand an account-based marketing strategy aimed at enterprise sponsors and strategic partnerships.

• Collaborate with the Sales team on integrated campaigns to boost pipeline generation, deal advancement, and customer growth.

• Influence Inato's product marketing strategy while fostering internal expertise in product marketing.

• Guarantee clear positioning, distinctive messaging, and successful go-to-market execution.

• Create customer marketing initiatives to drive adoption, strengthen executive relationships, and cultivate customer advocacy.

• Set marketing objectives, metrics, and operational routines that link marketing investments to business results.

• Work collaboratively across departments including Product, Customer Success, Strategy, and Executive Leadership.

• Foster a strategic alliance between Marketing and Sales, ensuring distinctive positioning, targeted account engagement, and a focused, measurable marketing organization.

⛳️ Requirements

• Proven experience in leading B2B SaaS marketing within a high-growth environment that sells complex enterprise solutions.

• Demonstrated success in developing and scaling account-based marketing programs for large strategic clients.

• Extensive expertise in product marketing, including the establishment of positioning, messaging, and go-to-market strategies.

• Background in coaching and nurturing product marketing talent.

• Familiarity with the communications function and experience working alongside communications teams.

• Proven ability to collaborate with enterprise sales organizations on lengthy sales cycles and intricate buying committees.

• Experience in leading and cultivating high-performing marketing teams.

• Analytical and data-driven mindset focused on achieving business outcomes.

• Ability to thrive in a dynamic environment where strategy and execution are closely aligned.

🏝️ Benefits

• Equity