Head of Marketing

This is a fully remote position, open to applicants in Cyprus, +4 more countries.

📋 Description

• Develop and implement the worldwide marketing strategy for GoBTC Pay.

• Create positioning, messaging, and value propositions aimed at merchants, partners, and end users.

• Formulate and execute go-to-market strategies for new markets, features, partnerships, and product launches.

• Prioritize regions, customer segments, and verticals based on commercial potential.

• Oversee the commercial marketing funnel related to merchant acquisition and end-user adoption.

• Collaborate with Business Development and Partnerships teams to enhance merchant growth.

• Design strategies to boost transaction volume, merchant activation, and customer retention.

• Establish marketing KPIs and assess metrics for acquisition, activation, engagement, and revenue.

• Position GoBTC Pay as a reliable global brand for Bitcoin payments.

• Create co-marketing initiatives with merchants, payment providers, wallets, and strategic partners.

• Assist in regional marketing efforts across key launch markets.

• Partner with PR, Content, Community, and Events teams to enhance market visibility.

• Collaborate with Product, Design, Analytics, Compliance, Sales, and Operations teams.

• Ensure alignment of marketing initiatives with business goals and the product roadmap.

• Develop scalable marketing processes and planning frameworks.

• Drive strategic marketing initiatives across various international markets.

⛳️ Requirements

• Over 8 years of experience in Product Marketing, Growth Marketing, Go-to-Market, or Marketing Leadership roles.

• Demonstrated experience in building and scaling B2B2C or fintech products.

• Comprehensive understanding of payments, merchant acquiring, fintech, banking, or financial services.

• Experience in devising global go-to-market strategies and leading product launches.

• Strong commercial acumen with a deep grasp of funnel economics, CAC, LTV, activation, retention, and revenue growth.

• Proven track record of working closely with Business Development and Partnerships teams.

• Excellent analytical and strategic thinking abilities.

• Experience managing cross-functional marketing initiatives.

• Nice to have: Background in Bitcoin, crypto, Web3, or digital assets.

• Nice to have: Experience marketing payment platforms, wallets, PSPs, acquiring, or merchant solutions.

• Nice to have: Experience in launching products across the US, Europe, UAE, LATAM, or APAC.

• Nice to have: Experience establishing marketing functions in high-growth startups or scale-ups.

🏝️ Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).

• Work-life fit: remote or hybrid format with flexible hours across international teams.

• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.

• Recognition programs: structured performance reviews and team awards.

• Team culture: retreats in international locations (for example, company apartments in Cyprus).