Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and guide a team of content and regional marketers.

• Take ownership of the annual marketing strategy for the US and EU regions.

• Translate strategy into actionable plans and monitor KPI progress on a monthly basis.

• Identify customer insights across various modalities to establish compelling brand and portfolio value propositions.

• Advocate for brand consistency across all external and digital content by establishing guidelines and processes for a cohesive brand narrative.

• Create customer-centric value propositions and messaging tailored for every phase of the sales journey.

• Formulate and implement regional marketing plans that align with global campaigns, product launches, and strategic sales objectives.

• Stimulate demand generation through participation in third-party trade shows, seminars, webinars, ABM, and regional strategic events.

• Investigate Account-Based Marketing programs for key accounts and segments in collaboration with the Sales team.

• Collaborate with regional Sales leadership on market entry priorities and pipeline objectives.

• Manage regional marketing pipeline targets, ensuring alignment with overarching business goals.

• Gather and utilize essential metrics to assess field marketing performance and refine strategies for optimal ROI.

⛳️ Requirements

• Over 10 years of experience in marketing, content strategy, or demand generation, ideally within the life sciences, biotech, or CDMO industries.

• Demonstrated history of crafting strong value propositions through in-depth customer and market insights.

• Proficient in content and event strategy, third-party networking, and ecosystem partnerships.

• Familiarity with digital platforms and elements that foster engagement success.

• Experience working within a global organization while having regional responsibilities.

• Outstanding leadership capabilities with the talent to inspire and develop high-performing teams.

• Highly organized, able to manage multiple projects and adhere to deadlines in a fast-paced environment.

• A data-driven approach with the skill to convert marketing performance into demand generation and measurable pipeline growth in collaboration with Sales.

• Strong communication, influencing, and stakeholder management abilities.

• Willingness to travel within the region of responsibility up to 25% of the time.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• 401(k) retirement plan with company matching that fully vests on day one.

• Paid parental leave after three (3) months of employment.

• Generous paid time off policy, including vacation time, personal days, sick leave, floating holidays, and company holidays.

• Flexible spending and health savings accounts.

• Life and AD&D insurance coverage.

• Short- and long-term disability insurance.

• Legal assistance services.

• Additional supplemental insurance plans for pets, critical illness, accidents, and hospital indemnity.

• Commuter benefits available.

• Initiatives supporting employee well-being.

• Recognition programs for peer-to-peer acknowledgment.