Head of Marketing

This is a fully remote position, open to applicants in North America.

📋 Description

• Oversee and implement the marketing strategy for Endava's North America region.

• Develop and manage the North America field marketing strategy and its annual roadmap.

• Align marketing priorities, investments, and resources with commercial goals and growth strategies.

• Lead an efficient regional field marketing team that supports sales executives.

• Enhance brand visibility, market positioning, pipeline growth, and customer engagement.

• Collaborate with global marketing to create and execute integrated digital, event, content, ABM, and partner marketing initiatives.

• Work alongside Sales leadership to pinpoint target accounts, market opportunities, and campaign priorities.

• Customize global initiatives to meet regional market demands while ensuring brand consistency.

• Provide counsel to regional Sales leaders, Client Partners, and Industry leaders on marketing strategies.

• Assist in executive engagement programs and strategic client initiatives.

• Oversee campaign modifications, lead transitions, and lead-quality analytics.

• Manage account selection, ABM activation, and personalized content creation.

• Organize and execute regional, industry, partner, executive roundtable, C-suite, and client events.

• Evaluate event attendance, engagement levels, opportunities generated, pipeline contribution, and ROI.

• Develop and disseminate client success stories, thought leadership articles, and PR content.

• Foster client advocacy initiatives, including client-hosted panels and industry speakers.

• Support local social media content and amplification efforts with regional sales teams.

• Monitor and report on MQLs, SQLs, influenced and generated pipeline, opportunity conversion rates, event ROI, and campaign engagement through CRM and marketing automation tools.

• Manage budgets for field and area marketing, along with agencies, event suppliers, venues, and marketing partners.

• Ensure all activities are executed on schedule, within budget, and in compliance with procurement protocols.

⛳️ Requirements

• Must be located on the East Coast and be available to work in EST.

• A minimum of 10 years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.

• Strong track record of successful marketing leadership within technology consulting, digital services, IT services, SaaS, or professional services is highly preferred.

• Demonstrated experience in managing integrated marketing campaigns and executive-level events.

• Excellent project management and stakeholder management capabilities.

• Experience collaborating closely with sales teams to facilitate pipeline generation.

• Outstanding written and verbal communication skills.

• Strong analytical skills and experience using campaign performance metrics to inform decision-making.

• Capability to manage multiple priorities across various regions and stakeholders.

• Ideally holds a bachelor’s degree or a professional qualification.

• Proven success in executing Account-Based Marketing (ABM) initiatives.

• Familiarity with CRM and marketing automation technologies such as Marketo, HubSpot, or similar platforms.

• Experience in leading within a global matrix organization.

• Ability to participate in internal and external meetings via video conferencing.

• Willingness to work onsite at corporate or client locations as required.

• Ability to lift 25 lbs as necessary for business travel or event attendance.

• A valid driver’s license and a satisfactory driving record are required for roles where driving is a key responsibility.

🏝️ Benefits

• Competitive salary package.

• Share plan.

• Company performance bonuses.

• Value-based recognition awards.

• Referral bonus.

• Career coaching.

• Global career opportunities.

• Non-linear career paths.

• Internal development programs for management and technical leadership.

• Involvement in complex projects.

• Opportunities for rotations.

• Access to internal tech communities.

• Training programs.

• Certification opportunities.

• Coaching sessions.

• Subscriptions to online learning platforms.

• Participation in pass-it-on sessions.

• Attendance at workshops and conferences.

• Hybrid work arrangements.

• Flexible working hours.

• Employee assistance program.

• Global internal wellbeing initiatives.

• Access to wellbeing applications.

• Participation in hobby clubs and interest groups.

• Inclusion and diversity initiatives.

• Events and celebrations.

• Comprehensive medical, dental, vision, and disability coverage, along with various other benefits.

• Flexible Spending Accounts for Medical, Transit, and Dependent Care.

• Employer-paid life insurance and AD&D coverage.

• Health Savings Account paired with a low-cost High Deductible Medical Plan.

• 401(k) Safe Harbor Retirement plan with employer matching and immediate vesting.