Head of Marketing

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Oversee the marketing team, which includes SEO specialists, content writers, and SMM specialists, while establishing its direction and priorities.

• Take ownership of the primary metric — the volume and conversion of leads into contracts — with an emphasis on enhancing the effectiveness of the main channel (SEO/content).

• Transform open-ended challenges into specific, measurable outcomes for the team.

• Conduct market research, analyze clients, assess competitors, and evaluate the company's own product to make well-informed decisions.

• Experiment with and implement new lead generation channels (paid advertisements, webinars, ABM) when the economics support such initiatives.

• Engage a technical specialist or business analyst as required to carry out projects.

• Report directly to the CEO regarding results and progress.

⛳️ Requirements

• A total of approximately 5+ years of marketing experience (not necessarily all in a leadership capacity).

• Proven experience in managing a marketing team — capable of establishing direction and defining tasks, rather than merely executing pre-assigned ones.

• Strong analytical capabilities: comfortable working with numbers, understands funnel economics, and makes decisions based on data rather than abstract concepts.

• A research-oriented, analytical mindset — willing to independently explore context (product, clients, business processes, competitors, market) until a problem is clearly defined.

• Comfortable with uncertainty: able to tackle open-ended problems without predefined solutions and define the initial steps independently.

• Experience in a B2B service business (such as an agency with over 100 employees) or in enterprise-segment marketing (account-based marketing, managing funnels for large clients) is highly advantageous.

• Proficient in English, both reading and writing (spoken English is not essential; this role does not involve direct client-facing communication).

• Background in SEO/content marketing as the primary lead generation channel.

• Experience in design agencies or related IT service companies.

• Proven track record in launching or scaling new channels — paid advertising, webinars, LinkedIn ABM.

• Understanding of the evolving landscape of SEO and search in relation to LLMs/AI.

• Must be comfortable working as a Private Entrepreneur (Ukrainian FOP).

🏝️ Benefits

• Salary discussed individually based on experience.

• Flexible working hours.

• Paid vacation and sick leave.

• Fully remote position.

• Compensation for co-working space.

• Financial and accounting support.

• Employee referral bonuses.

• Opportunities for internal learning activities (talks, feedback sessions, lectures).

• Access to a reading club and corporate library.