Head of Marketing

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Take charge of brand development and positioning for Civic Roundtable.

• Convert customer narratives, product launches, and evidence into campaigns, content, thought leadership, and sales resources.

• Develop growth strategies while identifying target audiences, channels, campaigns, and investments that generate a qualified pipeline.

• Link growth insights to the company's overall strategy and go-to-market approach.

• Create a field marketing strategy that encompasses conferences, roundtables, dinners, partnerships, and other in-person events.

• Collaborate with Sales on strategic accounts, messaging, enablement, and campaign initiatives.

• Position Civic Roundtable as a leading voice in modern government operations and AI through thought leadership, public relations, partnerships, and innovative campaigns.

• Lead, mentor, develop, and enhance the marketing team.

• Report directly to the CEO and act as the senior marketing representative on the leadership team.

⛳️ Requirements

• Over 8 years of experience in marketing within high-growth companies.

• Proven experience in building marketing strategies at an early- or growth-stage B2B software firm.

• Exceptional instincts for brand and positioning.

• Strong skills in product marketing and storytelling.

• Comprehensive understanding of growth in a relationship-focused enterprise market.

• Experience with account-based marketing (ABM), field marketing, events, partnerships, and demand generation.

• Ability to create sustainable pipeline-generation strategies.

• Hands-on experience in writing and editing content, analyzing campaign performance, utilizing HubSpot, creating presentations, organizing events, and supporting strategic accounts.

• Strong leadership and cross-functional collaboration abilities.

• Capable of navigating ambiguity and working within a lean team.

• Active engagement and experimentation with AI, automation, analytics, and new tools.

🏝️ Benefits

• Competitive salary.

• Meaningful equity.

• Comprehensive health benefits.

• Flexible work arrangements.

• Direct collaboration with founders and the leadership team.

• Significant ownership and influence over the direction of the company.

• A talented, lean team with opportunities to shape the function.

• Freedom to pursue ambitious ideas and iterate rapidly.