Head of Growth – Paid Media, Client Accounts, AI

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Act as the primary decision-maker for 6 to 10 client accounts spanning paid media, websites, CRM, and creative projects.

• Report directly to the CEO and collaborate as a peer with the founders.

• Take charge of the approval queue for all active accounts.

• Develop the necessary tools or processes to empower the team to manage five additional accounts with the current staff.

• Oversee feature releases to the internal platform by guiding Claude Code: crafting specifications, testing on staging, and merging updates.

• Manage client relationships with owners, executive directors, and sales teams.

• Approve Google Ads and Meta campaigns prior to their launch.

• Adjust budgets and bids, and eliminate search terms that do not yield leads.

• Oversee conversion tracking across GTM, GA4, and offline CRM imports.

• Direct WordPress rebuilds and manage the go-live process, including redirects and Search Console.

• Integrate CRMs, call tracking, and forms to ensure each lead can be tracked through to a sale.

• Approve changes to client pricing, promotions, and policy pages.

• Review and sign off on weekly and monthly client reports before they are distributed.

• May be required to complete a brief work exercise during the interview process.

⛳️ Requirements

• 7+ years of experience in marketing or growth roles for clients or within an agency setting.

• Responsible for final decisions regarding a client's ad budget, creative direction, or pricing, with the authority to make calls.

• Hands-on experience in building and managing Google Ads and Meta campaigns.

• Regular use of Claude or a comparable AI tool, with tangible outcomes resulting from its use.

• Routine verification of AI-generated output before it goes live.

• Proficient with tag managers, CRMs, DNS, and webhooks.

• Near-native English proficiency.

• Confidence to assertively decline requests from clients during calls.

• Ambition to grow alongside the company as it expands its client base.

• Must be available to work during US business hours.

• Bonus: Experience in marketing within senior living, med spas, dental, healthcare, cannabis retail, or education sectors.

• Bonus: Familiarity with ALIS, Pagoda, or Dutchie platforms.

• Bonus: Knowledge of advertiser verification, A2P 10DLC registration, HIPAA, and cannabis advertising regulations.

• Bonus: Experience with WordPress beyond basic editing, including themes, plugins, or staging-to-production workflows.

• Bonus: Proficiency in SQL, GitHub pull requests, or Supabase.

🏝️ Benefits

• Fully remote work setup.

• Full-time contractor position.

• Working hours aligned with US business hours.

• Compensation in USD as a contractor.

• Unlimited paid time off, utilized responsibly.

• Employees can select which holidays they observe.

• Direct communication with the CEO, with founders as peers.

• Opportunities for growth as the company acquires more accounts.