Head of Growth Marketing – Paid Acquisition, High-Ticket Funnels

This is a fully remote position, open to applicants in United States, +4 more countries.

📋 Description

• Take complete responsibility for acquiring paid clients and execute a marketing transformation for an eight-figure men's coaching firm.

• Oversee paid media strategy, account structure, testing methodologies, and outcomes with the external media-buying partner.

• Drive scaling, budget allocation, lead quality, CPM reduction, and expansion strategies across Meta, Google/YouTube, and Bing platforms.

• Manage growth economics, forecasts, and monthly revenue-to-expenditure planning.

• Direct the creative and messaging strategy, encompassing hooks, angles, ads, avatar architecture, VSL copy, direct-response copy, creative volume, and final quality control.

• Supervise VSL enhancements and iterations.

• Handle compliance, final-review gates, multi-account testing, platform-policy oversight, and restriction playbooks.

• Lead conversion-event architecture, event routing, pixel conditioning, attribution, and maintain the canonical weekly funnel scoreboard.

• Oversee funnel architecture and CRO testing from opt-in to sale, including VSL, applications, booking, confirmation pages, and persona-specific funnels.

• Manage email performance, sequences, broadcasts, and the feedback loop between email and paid acquisition.

• Guide the existing marketing team, establish standards, conduct weekly planning and structured meetings, perform quarterly performance reviews, and make hiring decisions.

• Design processes, production pipelines, and quality standards for creative/editing throughput.

• Analyze competitor advertisements and VSLs to identify strategies for more effective competition.

• Utilize AI-first strategies using Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems development.

• Report directly to the CEO and collaborate closely with the founder.

• Target outcomes include restoring historical ROAS, increasing revenue, and developing a high-standard marketing department.

⛳️ Requirements

• Experience running or leading marketing for offers generating $1M+/month within the past 18 months – must be verifiable.

• Extensive high-ticket call-funnel expertise – focused on optimizing for booked calls and sales, rather than just leads.

• Proficient in Meta media buying with a strong understanding of creative-as-targeting, concept-level testing, and pixel conditioning.

• Familiarity with teachings from experts like Jeremy Haynes and the ability to impart this knowledge to the team.

• Demonstrated ability in creative and hook direction, supported by evidence (ads directed and associated performance metrics).

• Managed a marketing team of 5 or more (including copywriters, editors, media buyers, and social media managers) to a visibly high standard.

• Developed or revamped marketing processes and enhanced the output quality of a creative team (editors, designers, copywriters), rather than merely managing headcount.

• Experience in compliance-sensitive sectors: worked in environments where accounts can be jeopardized overnight.

• Expert-level proficiency in Google Ads (strong working competence is preferred).

• Background in relationship, men's transformation, or related emotional-transformation niches, along with specific concepts to test for a marriage offer.

• Fluency in Hyros, GoHighLevel, ClickFunnels, and split-testing tools that track from opt-in to sale (e.g., convert.com).

• Entrepreneurial or intrapreneurial experience.

🏝️ Benefits

• Fully remote position.

• Full-time employment.

• Core working hours aligned with the European or Dubai time zone.

• Annual performance bonus of up to 10% of your salary, linked to targets fully within your control.

• Opportunity for advancement to the CMO title.

• Profit-sharing based on business growth.