Head of Growth Marketing

This is a fully remote position, open to applicants in North America.

📋 Description

• Take full ownership of the Upbound funnel from start to finish.

• Lead comprehensive growth initiatives for the commercial platform, utilizing Crossplane and Modelplane to enhance open-source top-of-funnel engagement.

• Manage the campaign strategy and program budget, conducting regular business reviews in collaboration with marketing and sales leadership.

• Determine the mix of paid media channels, establishing targeting and efficiency benchmarks aligned with company and sales objectives.

• Oversee lifecycle marketing and marketing operations, which includes managing the marketing automation platform, attribution model, and funnel reporting.

• Supervise conversion, organic search, and AI answer visibility across upbound.io and modelplane.ai.

• Direct the self-serve process from signup to activation and paid conversion in collaboration with product and engineering teams.

• Build and lead a growth team over multiple quarters.

• Foster relationships and enhance efficiencies with agencies and vendors.

• Assess, pilot, adopt, and phase out AI-native marketing tools.

• Transition from manual reporting to AI-assisted analysis.

• Streamline campaign production cycles, including audience research, creative variants, landing pages, and iterations.

• Develop agentic workflows for list building, enrichment, signal routing, and post-campaign analysis.

• Set standards for evaluating AI-assisted work for both speed and accuracy.

• Create a funnel strategy targeted at buyers conducting research through AI assistants.

⛳️ Requirements

• Minimum of 10 years of experience in B2B marketing.

• At least 3 years of experience leading growth, demand generation, or acquisition efforts.

• Proven experience managing a significant program budget and articulating allocation, returns, and reductions.

• Hands-on expertise with advertising platforms, marketing automation tools, dashboards, and analytics.

• Experience in integrating AI tools into a marketing team.

• Strong analytical skills, including opportunity sizing, test design, and metric justification.

• Background in marketing to technical buyers, preferably platform engineers or infrastructure teams.

• Experience in building or managing a small team.

• Capability to work independently while recognizing when to seek assistance.

• Familiarity with open source, developer tools, cloud infrastructure, or AI infrastructure is a plus.

• Experience managing growth for both sales-led and self-serve initiatives within the same organization is a plus.

• Knowledge of intent data and account signal tools is an advantage.

• Background in delivering an AI workflow, script, internal tool, or agent is beneficial.

• Contributions to a technical community are considered a plus.

🏝️ Benefits

• Join a product-led company that embraces usage-based business models.

• Opportunity to build initiatives from the ground up and make a direct impact on revenue generation and scaling efforts.

• Work with innovative cloud technologies.

• Access to AI-native marketing tools and workflows.