Head of Growth, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive Coupa’s growth strategy and enhance the marketing team's effectiveness.

• Manage the complete customer journey from acquisition to activation, conversion, and sustained retention.

• Develop and implement a systematic approach to identify, test, and eliminate high-impact friction points in the funnel.

• Integrate Product-Led Growth, Marketing-Led Growth, and Sales-Led Growth through behavior-driven nurture programs, in-app prompts, dynamic CTAs, and automated lifecycle communications.

• Conduct ongoing A/B testing across pricing pages, trial onboarding sequences, self-serve processes, and various multi-channel touchpoints.

• Collaborate with Sales and Product teams to create inside-sales/SDR playbooks for guided trial onboarding.

• Lead, mentor, and cultivate a team of marketing professionals.

• Develop campaign planning models, establish test-and-learn baselines, and track performance metrics.

• Create attribution models to measure CAC, Customer Lifetime Value, trial activation rates, and multi-touch pipeline conversion.

• Optimize the marketing CRM and in-product analytics to create automated journeys based on user behavior and ICP criteria.

• Report directly to the Head of Revenue for the Supplier Network.

⛳️ Requirements

• Over 10 years of progressive leadership experience in Growth Marketing, Demand Generation, or Product Growth within the B2B SaaS sector.

• Demonstrated success in transforming a business from traditional marketing practices to a modern, data-driven growth model.

• Strong empathetic leadership skills with a proven track record of guiding, coaching, and enhancing execution-focused marketers.

• Experience in balancing Product-Led Growth strategies with sales-assisted interactions.

• In-depth knowledge of CRM and automation tools such as HubSpot and Salesforce.

• Familiarity with product analytics tools like Pendo.

• Understanding of attribution models.

• Comfortable employing hypothesis-driven frameworks to test rapidly, learn from failures, and scale successful strategies.

🏝️ Benefits

• Two designated company-wide paid wellness days off each year.

• Paid day off on your birthday or another day of your choice within your birthday month.

• 40 hours of paid volunteer time off annually.

• Free, confidential, 24/7/365 Employee Assistance Program counseling and resources.

• Business travel protection through Zurich Travel Assist, including medical, safety, pre-trip planning, and emergency support.

• Monetary referral bonuses for successful referrals.

• Location-specific comprehensive medical and dental insurance.

• Location-specific retirement/pension plans.

• Location-specific life or accident protection.