Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the process from when an individual sees an advertisement to becoming a paying member.

• Report directly to Chris and collaborate with members of the content and community teams.

• Oversee paid acquisition efforts on Meta and Google, including YouTube, managing both retargeting and cold traffic campaigns.

• Handle email marketing from start to finish, which includes managing the list, flows, sends, weekly newsletters, onboarding revisions, and delivering 6,000 lead magnets.

• Enhance conversion rates across the Blueprint quiz, BuildMyPOD, Accelerator sales page, and webinar pages.

• Manage the webinar campaign calendar, including emails, retargeting, replay, and offer windows.

• Maintain the growth scoreboard utilizing Hyros, Klaviyo, and Marketing Hub.

• Provide the 7am Slack pulse, Monday trend recap, and Friday leadership-call KPI line.

• Experiment with creative, audiences, and offers within established guardrails.

• Expand the AI command center and develop agents to automate repetitive tasks.

• Increase weekly paying-member acquisition outside of webinar weeks.

• Ensure ads remain active, profitable, and accurately attributed while minimizing cost per paying member.

• Boost the free-to-paid conversion rate to exceed 3 to 4 percent.

• Increase webinar registrations while safeguarding the close rate.

• Allow Chris to cease personal operations of Klaviyo, Meta, and Hyros within a year.

⛳️ Requirements

• Personally manage paid ads on Meta and Google with actual budgets and be accountable for return; managing an agency that handled them does not qualify.

• Operate email marketing at scale in Klaviyo or a comparable platform, including flows, deliverability, and regular sends evaluated based on performance.

• Develop and optimize funnels.

• Work with attribution tools such as Hyros.

• Be proficient with AI; agents and automation should already be integral to your workflow.

• Experience in community, course, coaching, or membership businesses that have grown through YouTube, webinars, and email is ideal.

• E-commerce marketing experience is acceptable provided the necessary skills are present.

• Must work remotely from the USA.

• Available during US business hours with Central time overlap.

• Available every other Saturday for a live webinar campaign day.

🏝️ Benefits

• Performance incentive: a percentage of the incremental contribution profit you generate, capped annually, as outlined in the offer.

• Equity: 0.25 percent profits interest, with a four-year vesting schedule and one-year cliff.

• Two weeks of paid time off.

• Remote work flexibility.

• Full-time contractor arrangement.

• Adherence to US business hours with Central time overlap.

• Immediate start date.