Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Clearly articulate Richpanel's perspective across the website, presentations, events, and customer success stories.

• Establish a strong presence on X within DTC, ecommerce, CX, and AI communities.

• Transform customer insights into posts, case studies, research materials, and engaging discussions.

• Participate in sales calls and conduct interviews with customers, lost deals, partners, and operators.

• Validate positioning and offers with actual buyers.

• Develop battlecards to assist sales in competing against Gorgias, Zendesk, Fin, Decagon, and Sierra.

• Ensure the website and pitch are in sync with buyer perceptions.

• Drive PPC, AEO, content, events, referrals, and partnerships to generate qualified pipeline.

• Establish a thesis, budget, and success metrics for each channel.

• Scale successful channels while quickly discontinuing ineffective ones.

• Identify markets where the product addresses urgent, valuable support challenges.

• Develop each vertical from research to its initial repeatable actions.

• Define the Ideal Customer Profile (ICP), triggers, objections, messaging, proof, channels, and sales strategies.

• Assist Richpanel in expanding beyond DTC while maintaining the effectiveness of existing strategies.

• Personally engage in writing, research, product delivery, and customer interactions.

• Report directly to the CEO.

• In the first 90 days: conduct 25 interviews, create a message map, pitch narrative, and four battlecards, establish an X publishing and engagement framework, launch three channel experiments, and identify two new verticals for initial go-to-market testing.

• Within six months: establish at least two channels generating a repeatable qualified pipeline, develop credible opportunity sets and win-loss documentation for one non-DTC vertical, and ensure alignment of Richpanel's narrative across the website, sales presentations, demos, and market interactions.

⛳️ Requirements

• Over 7 years of experience in B2B SaaS growth, product marketing, brand management, or category creation.

• Proven experience in launching a new market, geography, segment, or vertical from the ground up.

• Tangible achievements that shifted perceptions and generated qualified pipeline.

• A solid understanding of both brand development and demand generation.

• Excellent writing skills and the ability to engage audiences on X.

• Proficiency with PPC, AEO, content strategies, events, and partnerships.

• Experience in crafting positioning, launch strategies, sales narratives, or competitive battlecards.

• Background in conducting in-depth research, customer interviews, and fieldwork.

• Capability to work closely with a founder and make decisions with incomplete information.

• Daily utilization of AI for research, drafting, analysis, and expedited workflows.

• Experience in ecommerce, DTC, CX, or enterprise AI is advantageous but not essential.

🏝️ Benefits

• Equity ranging from 0.5% to 1%, vested over four years.

• 25 paid vacation days per year.

• An allowance for learning and development.

• Annual offsite events and quarterly team gatherings.

• Direct access to the CEO, customers, product team, and sales discussions.

• A real budget allocated for research, content creation, events, and channel experiments.

• Ownership over the brand, growth portfolio, and our upcoming markets.

• A close-knit team with minimal processes between ideation and execution of live tests.